Email marketing's ultimate goal is to convert customers from e-mail response to an action like making a purchase. When a customer clicks a link in a message, Connect sets a cookie to identify the customer. When the customer completes an action like submitting an order, a conversion detector in the confirmation page notifies Connect that the action is complete. The conversion detector provides the following benefits:
- Track individual customer conversions for future targeting.
- Track conversions from individual links, messages, and campaigns for effective Return-on-Investment (ROI) reporting.
