Referral marketing allows you to leverage your best customers to spread the word by forwarding your marketing messages to their friends. Connect tracks forwarded messages and, as a result, Connect knows when the forwarded message results in conversions. It is not necessary to ask your customers for their friend's e-mail addresses. In Connect, referral marketing is an organic process that puts your customers and their friends in control, while Connect tracks their choices and interests. As a result, you can target customers who forward your messages and report on those messages that result in referrals.
