| Tracking and Conversions | |
To track conversions and referrals the client must make one or more changes in the company's e-commerce system. When an order is complete and confirmed, the customer is presented with a Thank You page in the browser.
The conversion detector is static and requires no special back-end processing in the e-commerce system. It sends kc_customer and kc_click cookies back to Tracker. The conversion detector can include additional data (see Technical Discussion).
You can add several pieces of data to the conversion detector to make Connect more accurate and more robust. If you choose to add this data, the Thank You page must be dynamically generated. This data can be added at any time.
Tracker creates a Conversion Log Entry using the cookie data and any additional information provided by the conversion detector. Using a third cookie (kc_confirm), Tracker deletes duplicate information caused when the customer refreshes or prints the Thank You page.
The Conversion Log Entry is passed to Profiler using the existing Storage architecture. Profiler populates the new Conversion_History table and rolls up the log entries into the nine Profiler tables (the Total_Offers_Converted and Total_Conversion_Value columns are updated). Profiler deletes duplicates using the invoice number if it is present.