Conversion Detector

The following tag is placed in the customer's e-commerce Thank You page. For example:

<img src=”http://kctracker.domain.com/conversions width="1" height="1" alt="" border="0"”>

The conversions tag is required at the beginning to distinguish the current click from other clicks. After the conversions tag is added, the recommended parameters include:

total=<dollar value of conversion>
customerId=<customer id if the site knows KC’s customer id>
e-mail=<e-mail address of customer>
invoice=<invoice number from e-commerce system>
interests=<list of interest names> (comma separated)
subtotals=<list of subtotals for each interest> (comma separated). The interests and subtotals are assumed to be correlated and in the same order.
conversation=<name of a conversation>

Note: Conversions can be categorized based on Interests. For example, Amazon interests can include biographies, science fiction, romance, and so on.

These values are used to determine which last click is associated with the conversion. Each name-value pair must be separated by an ampersand (&). The following example displays a link with all parameters:

Static:

http://kctracker.domain.com/conversions
http://kctracker.domain.com/conversions&
conversation=monthly+specials

Dynamic:

http://kctracker.domain.com/conversions&
total=1234&
customerId=1234&
[email protected]&
invoice=aeik435kk&
conversation=monthly+specials&
interests=sports,business,politics&
subtotals=500,500,234

All data in the conversion detector must be URL encoded. This encoding removes spaces in names and other special characters. Data cannot be case-sensitive. Tracker/Profiler automatically converts everything to lowercase.