Conversion Workflow

When a user clicks a link from a Connect email, the two cookies, kc_customer and kc_click, are set in the customer’s browser.

kc_customer is also set when the HTML and/or the Read Detector are activated. The cookie contains the customer_id and has the maximum expiration date (sysparam).
kc_click contains the full click context (customer_id, instance_id, event_queue_id, and link_id). This cookie has a limited life span. Set the life span as a system parameter and set the default to one or two days. Connect takes credit for any conversion from the customer and connects it back to the last link the customer clicked as long as the cookie is there.

The name of the link cookie includes the instance ID for the link clicked (example: kc_click_217). If the conversion detector includes the conversation name, Connect compares it to the instance conversation and eliminates false connections. This detail is especially important for multi-tenant installations that can send multiple unrelated messages to the same customer.