Marketing Tech Talk #4 Email deliverability a hot topic for digital marketers It seems when it comes to email marketing the first issue discussed is relevancy, and the second is deliverability. Making it to the inbox involves a complex set of issues, and is a perennial challenge for email marketers. A recent “Email Marketing Benchmark Summary […]
PODCAST: How to Create Coveted Content
Marketing Tech Talk #3 Conversation with an Editor-in-Chief on Creating Coveted Content Paul Gillin, author of “The New Influencers,” talks about the tectonic shifts that are taking place in the media world, changes that he believes will ultimately destroy 95% of American major metropolitan newspapers. David Meerman Scott, author of the “New Rules of Marketing & […]
PODCAST: Can Marketing and IT work together successfully?
Marketing Tech Talk #2 7 deadly sins to avoid to ensure Marketing and IT work together well Mirror, Mirror on the wall, is it difficult to work with Marketing Professionals? Yes! A study from MarketingSherpa found that in comparison to other professionals, marketers were: 53% more controlling 19% more open to change 36% more focused on […]
PODCAST: Confessions from a “Storytelling Data Geek”
As marketing professionals, we are all “Storytelling Data Geeks.” Marketing technology and consumer data are at the center of an organization’s storytelling strategy to build and maintain customer relationships. Unfortunately, Forrester’s “The CMO and CIO Must Accelerate on Their Path to Better Collaboration” report found that less than half of marketers surveyed (45%) said their […]
EMAIL WHITEPAPER: Make a splash with every message, even the mundane
Summary: Did you know that a survey by Millward Brown Digital of more than 1,500 mobile device users in eight countries found mobile consumers feel like this? 68% of respondents find push and text messages to be valuable 88% believe they should have an option to opt-in to communications 80% of worldwide mobile app users […]
WHITEPAPER: Multichannel Marketing, why and how it rules the marketing world
Summary: According to Forrester’s “The Multichannel Maturity Mandate,” 39% of marketers agree with the statement: “We lose business because we are not able to integrate customer interactions across all channels.” To help you navigate your way to the most effective multichannel marketing program, we’ve created this whitepaper to help you understand how multichannel marketing has […]
