This week we cover lessons from Groupon’s strategy for increasing revenue per email. These tips are perfect for organizations with large transactional email volume who depend on email marketing to drive traffic and sales. Read on the learn about industry best practices to lower send cost, improve deliverability and increase revenue per email. Executing a multichannel […]
Email verification and its impact on email deliverability
Marketing Tech Talk #9 Today’s Marketing Tech Talk will discuss the important role email verification has on your email marketing campaigns. As marketers follow the “Big Data” trend, they are zealously pursuing massive amounts of structured and unstructured data in the hopes to improve operations and make faster, more intelligent decisions. In an environment in which […]
Making the ESP vendor selection process smooth sailing for your business
Marketing Tech Talk #8 Today’s Marketing Tech Talk podcast will discuss a universally dreaded email marketing responsibility- the ESP vendor selection process. Your search for a new ESP may come from a new initiative to lower costs, reduce resources, or make integration improvements with your existing data warehouses. Don’t underestimate the arduousness of this project. Change […]
e-Receipts Empowering Brands to Personalize the Shopping Experience
Marketing Tech Talk #7 Every day consumers walk in and out of stores to make a purchase, and more often than not, retailers have no idea who made the purchase or how to reach them, especially if they have not registered for a loyalty card. One popular solution for retailers is to use e-Receipts, which […]
PODCAST: Mobile Optimization Strategies
Marketing Tech Talk #6 Optimize Your Digital Channels for the Mobile Moment As marketing technologists and as users of mobile devices, we are well aware of how integral smartphones and tablets are to our daily lives. Yet the “2013 State of Email Mobile-Friendliness” reported that only 12% of B2C brands use responsive email design, and a mere 10% use mobile-aware […]
PODCAST: Automated Email Marketing – A Digital Marketer’s Best Friend
Marketing Tech Talk #5 Automated Email Marketing, one of the most powerful tools an Email Service Provider offers Today’s 28-minute podcast will discuss automated email marketing campaigns. Your team may refer to them as auto-responders, drip, lifecycle or triggered email campaigns. No matter the name, the definition of this type of campaign is a single email […]