CASE STUDY: Helping a Top Global Bank Tame Cross Channel Messaging

Summary: Learn how a top five global bank overcame significant challenges in communicating with its customers. By changing its messaging solution from a variety of in-house and vendor solutions to a single multichannel platform, the financial institution was better able to utilize its existing communication channels, deliver consistent messages and increase its overall campaign effectiveness resulting in $199 million dollars in receivables from three different business units.

Industry: Global Banking
Client: NDA
Challenge: Disconnected and inconsistent messaging
Results: ROI in under 1 year and $199 million dollars in receivables

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Image by Tom Check via Flicker


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