Summary: Learn how a top five global bank overcame significant challenges in communicating with its customers. By changing its messaging solution from a variety of in-house and vendor solutions to a single multichannel platform, the financial institution was better able to utilize its existing communication channels, deliver consistent messages and increase its overall campaign effectiveness […]
SPECIAL REPORT: Driving customer engagement in a cross-channel world
Summary: Learn five key principles to meet the increasingly complex needs of enterprise-level marketers to share dynamic content with an ever-more connected, yet easily distracted customer base. This paper will outline the advanced technical requirements of a multichannel messaging platform to deliver millions, if not billions, of personal, relevant, and timely customer communications each year, […]
