3 Secrets of Multi-Channel Marketing + Increasing Revenue per Email

  This week we cover lessons from Groupon’s strategy for increasing revenue per email. These tips are perfect for organizations with large transactional email volume who depend on email marketing to drive traffic and sales. Read on the learn about industry best practices to lower send cost, improve deliverability and increase revenue per email.  Executing a multichannel […]

CASE STUDY: Helping a Top Global Bank Tame Cross Channel Messaging

Summary: Learn how a top five global bank overcame significant challenges in communicating with its customers. By changing its messaging solution from a variety of in-house and vendor solutions to a single multichannel platform, the financial institution was better able to utilize its existing communication channels, deliver consistent messages and increase its overall campaign effectiveness […]