Reply Handlers

A Reply Handler processes emails sent to your organization by customers replying to messages sent from a campaign. Connect either takes a specific action when receiving the message or routes the email to one or more designated company email addresses. Reply handlers recognize and handle many types of replies including subscribe verifications, unsubscribes and auto-replies. Email that cannot be handled automatically by the reply handlers can be routed to Customer Service if required.

When Connect receives inbound messages from any source, they are handled by the Mail Processor. The Mail Processor executes a sequence of reply handlers for each message. Each reply handler examines the message and determines whether it is able to manage the message or not. If a reply handler can handle the message, it does so and the processing stops. If the reply handler cannot, the next reply handler in the sequence is called. Complex and sophisticated inbound message handling logic can be implemented by sequences of reply handlers. For more information on the configuration of reply handlers and the Reply Handlers Chain, please see Mailboxes.

Each of the configured reply handlers displays in the Reply Handlers Chain section of the Mailboxes page.

Note: If a customer has five bounces within 30 days, a reply handler removes the customer from all subscription lists. This parameter is configurable in Administrative Tools.
Note: The Active Double Permission Handler (for subscribe campaigns) automatically subscribes a customer if any reply other than a bounce is received.
Note: Changing the current reply handler configuration by adding a new reply handler or editing an existing reply handler can have unexpected consequences such as highly degraded performance and mishandled customer replies. If you are considering changing the current configuration, contact Brick Street Customer Support first.