If you chose a Monetary Value Statistic parameter for dynamic or XSL content on the Message Parameter Overview page and click Go, the system will take you to the Monetary Value Statistics Parameter page. Here you can define message parameters for metrics associated with monetary value of customer behavior, such as the total value of conversions related to a particular inferred interest.
The Connect system will take the parameters you define here and pass them to your content generator (for messages using dynamic content) or XSL template (for messages XSLT content), which will in turn generate messages for each individual customer based on rules determined by you. For more information on this, see the topics in the Content Administration section of the Connect documentation set.
Enter a Parameter Namefor this parameter.
- Total Click Value
- Total Direct Conversion Value
- Average Direct Conversion Value
- Total Referral Conversion Value
- Average Referral Conversion Value
- You can define a specific time period by selecting a value from the For a Particular Time drop down list box (you have a choice of Last Month, Last Quarter, Last Year, This Week, This Month, This Quarter, and This Year).
- You can define a specific inferred interest by selecting a value from the For a particular inferred interest drop down list box. The system will look for actions related to this interest, such as clicks on links related to it.
- Or you can simply choose For Any Time and Any Interest.
Click the Cancel button to return to the Message Parameter Overview page without saving your changes.
Click the OK button to save changes and return to the Message Parameter Overview page.