To define a new segmentation model, you'll start in the Segmentation Model List page. Use the drop down list to choose the type of segmentation model that you want to create and then click Go. The system will take you to one of three Segmentation Model Definition pages, based on the selection you made with the drop down list.
The three Segmentation Model Definition pages enable you to created segmentation models based on:
- The customer's profile. This allows you to group the customers based on their demographics, preferences or past behavior. For example, one segment could be men, the other women. You can select any number of criteria and create any number of segments. For more information, see Segmentation Models Based Upon Customer Profiles.
Note: Only segmentation models based upon customer profiles enable you to define segments with filters. For more information on filters start at Choosing a Filter Type.
- Equal sized segments randomly selected, which separates the audience into segments of relatively equal size. Customers are put into segments randomly and no customer is put into more than one segment. Note that this option is one of the few occasions that you will not have a leftovers segment. Leftovers are not necessary since all customers are assigned to random segments regardless of any filter or attribute criteria. For more information, see Segmentation Models Based Upon Equal Sized Segments Randomly Selected.
Do not try to use random sized segments if your audience is smaller than 100. You run the risk of the entire audience falling into the first segment and all subsequent segments being of size 0.
- Custom sized segments randomly selected, which enables you to separate the audience into any number of segments of the size you choose. The size is specified as a percentage of the audience. Customers are put into segments randomly and no customer is put into more than one segment. For more information, see Segmentation Models Based Upon Custom Sized Segments Randomly Selected.
Do not try to use random sized segments if your audience is smaller than 100. You run the risk of the entire audience falling into the first segment and all subsequent segments being of size 0.
For an overview of segmentation models and segments, see Understanding Segmentation Models and Segments.