EMAIL WHITEPAPER: Make a splash with every message, even the mundane

Summary:   Did you know that a survey by Millward Brown Digital of more than 1,500 mobile device users in eight countries found mobile consumers feel like this? 68% of respondents find push and text messages to be valuable 88% believe they should have an option to opt-in to communications 80% of worldwide mobile app users […]

WHITEPAPER: Multichannel Marketing, why and how it rules the marketing world

Summary:  According to Forrester’s “The Multichannel Maturity Mandate,” 39% of marketers agree with the statement: “We lose business because we are not able to integrate customer interactions across all channels.”  To help you navigate your way to the most effective multichannel marketing program, we’ve created this whitepaper to help you understand how multichannel marketing has […]

RESEARCH: Marketing Strategy Outlook Report

Summary: Brick Street Software is pleased present the Marketing Strategy Outlook Report.  The research was conducted by Ascend2 and includes: • 22 charts and tables • 456 executives and marketing practitioners were surveyed • Top marketing challenges for 2013 • Broken down by sales channel, company size and strategy performance

SPECIAL REPORT: Driving customer engagement in a cross-channel world

Summary: Learn five key principles to meet the increasingly complex needs of enterprise-level marketers to share dynamic content with an ever-more connected, yet easily distracted customer base. This paper will outline the advanced technical requirements of a multichannel messaging platform to deliver millions, if not billions, of personal, relevant, and timely customer communications each year, […]