Email verification and its impact on email deliverability

Marketing Tech Talk #9 Today’s Marketing Tech Talk will discuss the important role email verification has on your email marketing campaigns. As marketers follow the “Big Data” trend, they are zealously pursuing massive amounts of structured and unstructured data in the hopes to improve operations and make faster, more intelligent decisions. In an environment in which […]

e-Receipts Empowering Brands to Personalize the Shopping Experience

Marketing Tech Talk #7 Every day consumers walk in and out of stores to make a purchase, and more often than not, retailers have no idea who made the purchase or how to reach them, especially if they have not registered for a loyalty card. One popular solution for retailers is to use e-Receipts, which […]

PODCAST: Mobile Optimization Strategies

Marketing Tech Talk #6 Optimize Your Digital Channels for the Mobile Moment As marketing technologists and as users of mobile devices, we are well aware of how integral smartphones and tablets are to our daily lives. Yet the “2013 State of Email Mobile-Friendliness” reported that only 12% of B2C brands use responsive email design, and a mere 10% use mobile-aware […]

PODCAST: Automated Email Marketing – A Digital Marketer’s Best Friend

Marketing Tech Talk #5 Automated Email Marketing, one of the most powerful tools an Email Service Provider offers Today’s 28-minute podcast will discuss automated email marketing campaigns. Your team may refer to them as auto-responders, drip, lifecycle or triggered email campaigns. No matter the name, the definition of this type of campaign is a single email […]

PODCAST: Laura Atkins shares email deliverability insights from M3AAWG

Marketing Tech Talk #4 Email deliverability a hot topic for digital marketers It seems when it comes to email marketing the first issue discussed is relevancy, and the second is deliverability. Making it to the inbox involves a complex set of issues, and is a perennial challenge for email marketers. A recent “Email Marketing Benchmark Summary […]