PODCAST: How to Create Coveted Content

Marketing Tech Talk #3 Conversation with an Editor-in-Chief on Creating Coveted Content Paul Gillin, author of “The New Influencers,” talks about the tectonic shifts that are taking place in the media world, changes that he believes will ultimately destroy 95% of American major metropolitan newspapers. David Meerman Scott, author of the “New Rules of Marketing & […]

PODCAST: Can Marketing and IT work together successfully?

Marketing Tech Talk #2 7 deadly sins to avoid to ensure Marketing and IT work together well Mirror, Mirror on the wall, is it difficult to work with Marketing Professionals? Yes! A study from MarketingSherpa found that in comparison to other professionals, marketers were: 53% more controlling 19% more open to change 36% more focused on […]

PODCAST: Confessions from a “Storytelling Data Geek”

As marketing professionals, we are all “Storytelling Data Geeks.” Marketing technology and consumer data are at the center of an organization’s storytelling strategy to build and maintain customer relationships. Unfortunately, Forrester’s “The CMO and CIO Must Accelerate on Their Path to Better Collaboration” report found that less than half of marketers surveyed (45%) said their […]