The Campaigns tab in Connect is used to create and manage permission-based e-mail and SMS
marketing campaigns. With Connect, you can define different types of campaigns for
specific purposes, such as:
- One-time campaigns for testing or announcements.
- Recurring campaigns like newsletters or product updates. These campaigns are
sent on a regular schedule.
- Event-triggered campaigns containing receipts, alerts or statements or an
opportunity to cross-sell to customers who make certain types of online
purchases.
- Subscribe and unsubscribe campaigns provide customers with the ability to opt in
or opt out of a conversation.
Before you can launch a campaign, you must associate customers, messages, and
conversations; create an audience model; create customer subsets; and define a
segmentation model.
In addition you can:
- Track message-related behavior and customer interests within specific
demographic groups then use the collected data to build better campaigns.
- Establish seed lists—groups of your employees—who can confirm that messages sent
to customers are received by those customers.
- Define expiration dates for your campaigns.