Connect can configure Automatic Main Messages only if you have created the trial messages. After creating the trial messages, you can define Automatic Main Messages to pick the best message and automatically send it to customers who have not received a trial message.
The best message is automatically selected based on the success rate of the message and the content.
- The message header success rate (subject and sender name) is calculated based on the percentage of trial messages opened, out of the total messages sent to customers.
- The message content success rate is calculated based on the percentage of trial messages clicked out of the total messages sent to customers.
Create Trial Messages
Before creating an Automated Main Message, you must create trial messages associated with a campaign. Follow these instructions to create one or more trial messages. After the trial messages are created, the automated main messages feature is enabled.
- From Connect, click the Campaigns link to open the campaigns list.
- From the campaigns list, click the Actions button beside the
appropriate campaign.
- Click the Messages option. The Messages tab will appear.
- Choose the Content Object that will be used in the trial. Drag the Content Object and drop it into the target segment.
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The Configure Message screen will appear as shown below. A Trial Message is configured
like a Main Message with the addition of the Random Group information. The Trial's
Random Group is a percent of the customers in the target segment, or an absolute count
of customers in the target segment.
- Save the message and click the target segment in the left hand pane. You will
see a list of the messages defined for the target segment.
- Launch the trial message by selecting the Rollout Message action.
Create Automated Main Messages
After the trial messages have been created, the automated main messages feature will be enabled. Follow these instructions to create an automated main message.
- From Connect, click the Campaigns link to open the campaigns list.
- From the campaigns list, click the Actions button beside the
appropriate campaign.
- Click the Messages option. The Messages tab appears.
- Choose any Content Object. Drag the Content Object and drop it into the target segment.
- From the Type options, select Automated Main Message.
- The Configure Message screen will appear as shown below. An Automated Main
Message is configured like a normal Main Message with the addition of the
"Winning subject and content" information which determined how the Automatic
Main Message chooses the best performing content.
Select the winning message criteria. Your options include:- Select subject and the content from the winning trial message to
select the best single trial message. Criteria includes:
- Both content AND subject - Winning message satisfies both content and subject threshold values defined in the Rollout Schedule screen.
- Content OR subject - Winning message satisfies either the content or the subject threshold values defined in the Rollout Schedule Page.
- Combine the best subject and best content from existing trials. Select the winning subject and content from same or different trial messages and combine to create the best message for the customers. You need to select candidates for subject winner and content winner. All of the trial messages for the campaign appear in a table below the option. Click the checkboxes to select the subject and content from the different messages.
- Select subject and the content from the winning trial message to
select the best single trial message. Criteria includes:
- Save the message and click the target segment in the left hand pane. You
will see a list of the messages defined for the target segment.
- Launch the trial message by selecting the Rollout Message action. See Schedulng Automated Main Messages for how to configure the triggering conditions for the Automated Main Message.