7 stats to build your multichannel marketing business case

As marketers, we know the importance of managing, measuring and optimizing customer engagement across multiple touchpoints on the path to purchase. The use of a variety of marketing channels, including, direct mail, email, mobile app push, SMS, and social networks, empowers brands to carry on conversations with busy consumers over multiple devices.

Executing a multichannel strategy may require additional resources in the form of technology, organization alignment, and outsourced vendors. Here are a few multichannel marketing statistics to support your business case to expand your program

  1. Consumer driven- 72% of consumers want an integrated marketing approach – E-tailing Group, (June 2011) “4th annual Consumer Insights Survey”
  2. Approved strategy- 77% of marketing professionals agree with the statement “We will drive more sales and profit by evolving into an effective multichannel marketing company.”– Forrester (May 2012) The Multichannel Maturity Mandate
  3. Vital for long-term success- 86% of marketing professionals agree that successfully integrating multiple channels under a single integrated marketing strategy is crucial to their long-term success. – Forrester (May 2012) “The Multichannel Maturity Mandate”
  4. Engagement booster- Content published on 2 or 3 channels had a 24% increase in engagement–“Stand out social market” Michael Lewis
  5. Revenue engine- 60% of mature multichannel marketers reported increases of more than 10% in revenue that are attributed to marketing programs – Forrester (May 2012) “The Multichannel Maturity Mandate”
  6. Established rainmaker- 40% of mature multichannel marketers reported increases of more than 15% in revenue that are attributed to marketing programs – Forrester (May 2012) “The Multichannel Maturity Mandate”
  7. IT relationship builder- 56%  of mature multichannel marketers reported an “excellent” relationship with IT, and characterized the relationship as one in which IT “understands our requirements and we almost always achieve our technology objectives.” – Forrester (May 2012) “The Multichannel Maturity Mandate”

Check out our multichannel marketing infographic below. To embed this graphic on your own website, scroll to the coding at the bottom of the page.

Multichannel Marketing Infographic

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Related Resources

“What multichannel marketing can do for you”

“Multichannel marketing: It rules the marketing world”

WHITE PAPER: Mulitichannel Marketing, why and how it rules the marketing world

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Image courtesy of Renjith Krishnan at FreeDigitalPhotos.net

 

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