CONNECT is a multichannel marketing solution that enables you to carry on conversations with customers and prospects over multiple devices as they move about their busy day. With its single platform architecture, you have unified views of each consumer—across all channels to engage, drive sales, and develop loyal relationships.
By overseeing your customer interactions collectively, it shifts your focus from individual tactic metrics to overall engagement metrics. Thus uncovering the total amount of time your customer actively spends with your brand.
The in-depth customer profiling provided by CONNECT, gives you an opportunity to be extremely responsive to customer behavior and preferences without adding staff or other resources.
Modular platform adapts to the ever-changing and evolving digital communication channels without disrupting IT departments or impede marketers’ responsiveness to customers
Automated campaigns such as drip, onboarding, or transactional are easily delivered over email, SMS, or mobile push channels
Campaign targeting and personalization capabilities allow content and delivery channel to be selected on a per-customer basis
The private instance and database schema provided can be modified to enhance profiling and targeting by using any and all customer data available
Summary: Learn how a top five global bank overcame significant challenges in communicating with its customers. By changing its messaging solution from a variety of in-house and vendor solutions to a single multichannel platform, the financial institution was better able to utilize its existing communication channels, deliver consistent messages and increase its overall campaign effectiveness [...]
Summary: Brick Street Software is pleased present the Marketing Strategy Outlook Report. The research was conducted by Ascend2 and includes: • 22 charts and tables • 456 executives and marketing practitioners were surveyed • Top marketing challenges for 2013 • Broken down by sales channel, company size and strategy performance
Multichannel marketing campaigns allow you to take advantage of all the ways you can engage with your customers. Done poorly, a multichannel campaign can alienate customers by bombarding them with emails, text messages, and social network notifications. Done well, a multichannel campaign can smoothly maintain customer engagement over multiple devices and channels. For example, a [...]
Founder + President + CEOLinkedInTwitter
Chris was EVP and CTO of KANA Software from 2001 to 2004. Prior to KANA, he co-founded Rubric Software in Silicon Valley in 1997. Rubric was acquired by Broadbase Software in 2000, and Broadbase was acquired by KANA in 2001. Chris has a PhD in computer science from Carnegie Mellon and a BS in computer science from MIT. He enjoys airline snacks.
Achieved top 5 overall ranking in Red Pill Email’s 2013 Email Vendor Guide for Mid-Market & Enterprise Email Marketing Providers
From a technical perspective, CONNECT is best-in-class as compared to most of the competitors. I have yet to see single solution that does multichannel the way CONNECT does.
I’ve worked with plenty of software companies, and working with Brick Street is absolutely not the same. The quality of personalized service we have received is unparalleled.