The Enterprise Multichannel Messaging Platform that Adapts Seamlessly to New Technology

Brick Street CONNECT - the complete multi-channel messaging platform

Improve customer engagement with CONNECT
The scalable, multichannel marketing solution providing businesses with the power to have meaningful customer conversations

Features

CONNECT is a multichannel marketing solution that enables you to carry on conversations with customers and prospects over multiple devices as they move about their busy day. With its single platform architecture, you have unified views of each consumer—across all channels to engage, drive sales, and develop loyal relationships.

By overseeing your customer interactions collectively, it shifts your focus from individual tactic metrics to overall engagement metrics. Thus uncovering the total amount of time your customer actively spends with your brand.

Advantages

The in-depth customer profiling provided by CONNECT, gives you an opportunity to be extremely responsive to customer behavior and preferences without adding staff or other resources.

  • Modular platform adapts to the ever-changing and evolving digital communication channels without disrupting IT departments or impede marketers’ responsiveness to customers

  • Automated campaigns such as drip, onboarding, or transactional are easily delivered over email, SMS, or mobile push channels

  • Campaign targeting and personalization capabilities allow content and delivery channel to be selected on a per-customer basis

  • The private instance and database schema provided can be modified to enhance profiling and targeting by using any and all customer data available

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Solutions


    Be assured, CONNECT integrates securely with other systems and provides comprehensive options for:
  • Web Services
  • Bulk data import
  • Database table linking
  • Inbound message queue listeners
  • Outbound delivery to databases, message queues, and web services
  • API Hooks that allow control over all facets of the message generation and delivery process
    In addition, CONNECT’s open and documented data model allows for:
  • Campaign results data to be extracted and used to populate external systems. Connect is written in Java and runs on most major platforms and databases
  • Technology to be responsive to your needs either as a tactical integrator of one or several media channels
  • CONNECT can be licensed on a per-contact basis with unlimited sending, and provides one of the lowest average costs per message in the industry
  • A choice of installation, either as an on-premise or cloud-based platform

Case studies


CASE STUDY: Helping a Top Global Bank Tame Cross Channel Messaging

Summary: Learn how a top five global bank overcame significant challenges in communicating with its customers. By changing its messaging solution from a variety of in-house and vendor solutions to a single multichannel platform, the financial institution was better able to utilize its existing communication channels, deliver consistent messages and increase its overall campaign effectiveness […]

White paper


EMAIL WHITEPAPER: Make a splash with every message, even the mundane

Summary:   Did you know that a survey by Millward Brown Digital of more than 1,500 mobile device users in eight countries found mobile consumers feel like this? 68% of respondents find push and text messages to be valuable 88% believe they should have an option to opt-in to communications 80% of worldwide mobile app users […]

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What's new

Mobile App on pace for success with multichannel marketing

Mobile App on pace for success with multichannel marketing

The Boston Marathon is just 19 days away, and the event’s directors are sharing a new mobile app with an excellent chance of beating the “one-and-done” curse. You know, when users download the app and either never activate it or use it once and then never again. The Boston Marathon World Run (iPhone/iPad/Android) is a handy […]

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Leadership

Chris Maeda photo

Chris Maeda

Founder + President + CEO


Chris was EVP and CTO of KANA Software from 2001 to 2004. Prior to KANA, he co-founded Rubric Software in Silicon Valley in 1997. Rubric was acquired by Broadbase Software in 2000, and Broadbase was acquired by KANA in 2001. Chris has a PhD in computer science from Carnegie Mellon and a BS in computer science from MIT. He enjoys airline snacks.

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Together with our Agency partners, we help our customers increase revenue and loyalty by delivering a complete multichannel engagement program to build trust and brand enthusiasts.
  • Brick Street Software is a proud partner with KANA Software
  • Brick Street Software is a proud advanced business partner with IBM
  • Brick Street Software is a proud partner with Mail Monitor
  • Brick Street Software is a proud partner with LANE
  • Brick Street Software is a proud partner with TeDeg