CONNECT is a multichannel marketing solution that enables you to carry on conversations with customers and prospects over multiple devices as they move about their busy day. With its single platform architecture, you have unified views of each consumer—across all channels to engage, drive sales, and develop loyal relationships.
By overseeing your customer interactions collectively, it shifts your focus from individual tactic metrics to overall engagement metrics. Thus uncovering the total amount of time your customer actively spends with your brand.
The in-depth customer profiling provided by CONNECT, gives you an opportunity to be extremely responsive to customer behavior and preferences without adding staff or other resources.
Modular platform adapts to the ever-changing and evolving digital communication channels without disrupting IT departments or impede marketers’ responsiveness to customers
Automated campaigns such as drip, onboarding, or transactional are easily delivered over email, SMS, or mobile push channels
Campaign targeting and personalization capabilities allow content and delivery channel to be selected on a per-customer basis
The private instance and database schema provided can be modified to enhance profiling and targeting by using any and all customer data available
Summary: Learn how a top five global bank overcame significant challenges in communicating with its customers. By changing its messaging solution from a variety of in-house and vendor solutions to a single multichannel platform, the financial institution was better able to utilize its existing communication channels, deliver consistent messages and increase its overall campaign effectiveness […]
Summary: Did you know that a survey by Millward Brown Digital of more than 1,500 mobile device users in eight countries found mobile consumers feel like this? 68% of respondents find push and text messages to be valuable 88% believe they should have an option to opt-in to communications 80% of worldwide mobile app users […]
The Boston Marathon is just 19 days away, and the event’s directors are sharing a new mobile app with an excellent chance of beating the “one-and-done” curse. You know, when users download the app and either never activate it or use it once and then never again. The Boston Marathon World Run (iPhone/iPad/Android) is a handy […]
Founder + President + CEOLinkedInTwitter
Chris was EVP and CTO of KANA Software from 2001 to 2004. Prior to KANA, he co-founded Rubric Software in Silicon Valley in 1997. Rubric was acquired by Broadbase Software in 2000, and Broadbase was acquired by KANA in 2001. Chris has a PhD in computer science from Carnegie Mellon and a BS in computer science from MIT. He enjoys airline snacks.
Achieved top 5 overall ranking in Red Pill Email’s 2013 Email Vendor Guide for Mid-Market & Enterprise Email Marketing Providers
From a technical perspective, CONNECT is best-in-class as compared to most of the competitors. I have yet to see single solution that does multichannel the way CONNECT does.
I’ve worked with plenty of software companies, and working with Brick Street is absolutely not the same. The quality of personalized service we have received is unparalleled.