Tips For Creating Links

To help you create links in your messages, use the following tips:

All links in your message content must be lowercase
For plain text messages: When a link is at the end of a sentence, ensure to place a space between the link and the period. If the period is included within the link, the link will not function properly.
Within HTML message content, Connect handles link aliasing in the following syntax:
```
<a href=”aliased clickable link”>Name of the Link</a>
```
Connect cannot validate links to secure URLs. If you use secure links, you need to manually validate them by using the unverifiable link tool at rollout.
Do not use reserved characters in either HTML or text links. Connect decodes message links from the message template and inserts them in the database. If the message content contains a reserved character (such as '+'), Connect replaces the reserved character with the appropriate code (in this case a space). This causes an error. If you need to use reserved characters, use URL Encoding for the link.

Note: If you use the same link in both HTML and text content, the link is saved twice in the Connect database, one for each context

Note: If the same link is used more than once in content (e.g. in the page header and footer), Connect does not decipher which link is clicked, making it difficult to determine which link is more effective. To avoid this problem, ensure that each link has a unique URL so that it can be tracked uniquely.