| Content Management / Content Types | |
Static content provides all targeted customers with the same message. To personalize static content, you are able to use mail merge tags. This is the most common type of content (e.g. a monthly newsletter sent to all subscribers). The content will not change in appearance, unlike dynamic content which will change based on customer parameters.
Personalizing Static Content
The most common type of personalized static content is the use of [First Name] and/or [Last Name] merge tags. With Connect, you can personalize messages with any demographic attribute stored in the Connect database.