Main Messages
Main messages are available for all of the different campaign types:
- Normal Campaign: For normal campaigns,, only one main message is
allowed per segment. If no segmentation model is used (i.e. 'None'), only
one main message is allowed for the entire campaign.
- Recurring Campaign: In recurring campaigns, any number of main
messages are allowed, regardless of whether they are periodic or not.
- Event-Triggered Campaign: Only one active main message is allowed per
segment. If no segmentaiton model is used (i.e. 'None'), only one active
main message is allowed overall. To ensure this, when you roll out a new
main message, the old main message automatically expires and the new message
is active.
Note: When generating content for an event-driven campaign that uses external XML,
you must choose 'XSL Template' or 'Static' as the message type. (Do
not choose 'Dynamic'.) This is because XSLT is required to transform the
ExternalXML element in the event record. Static content may also be used, but
ExternalXML may not be used with static content. As well, merge tags must be used to
access event parameters.
Trial Messages
Trial messages are available only in normal campaigns:
- You are able to create as many trial messages as needed without exceeding
100% of the target customers
- Once a main message for a segment is rolled out, no new trial messages are
allowed for that segment
- If a main message for all segments is rolled out, you cannot create another
trial message for any segments
Follow-up Messages
- Follow-up messages are available for all campaign types
- At least one main message or trial message must be created prior to follow-up
messages being sent
Note: Connect does not currently support follow-ups for dynamic content messages.
Text Wrapping Note
To ensure that most email clients display your text content properly, Brick Street recommends
that you keep text lines to a maximum length of 65 characters using hard returns to
end lines in the messages.
Use Correct HTML Syntax
For HTML content, you must use properly formatted HTML. Follow the standards established by the
World Wide Web
Consortium.
