Message Types

Each Message in the Campaign will have one of the following types:

• Main Message - The primary message for a campaign. You associate each main message with a specific segment. If you choose All Segments segment, the message is sent to all customers in your segmentation model.
• Follow Up - A follow up message for the campaign's existing Main or Trial messages. Each Follow Up message is defined with a Parent Message and a Triggering Event. For example, you can arrange to have Connect send a follow up message to customers who click a specific link in a Main message. You can create Follow Up messages for Subscribe campaigns, but not for Unsubscribe campaigns.
• Trial Message - Used to test the campaign message content on a small, randomly selected subset of one segment before sending it out as a main message to the remaining customers in that segment. If you associate the message to All Segments, the message is sent to all customers in the entire segmentation model.

  Use the results of the trials to refine a message before sending it out as the main message to the remaining customers in the associated segment. Trial messages are only available for one time campaigns.

• Automated Main Message - The primary main message for a campaign. You need to create one or more trial messages before creating an automated main message. The subject and the content is picked up automatically from the winning trial messages.
  Automated main messages can be configured to pick:

  • The subject and the content from a single winning trial message.
  • The subject from the trial message with the most opened emails and the content from another trial message with the most message clicks.
  Automated main messages can be scheduled to:

  • Launch on a specific date and time.
  • Launch when a trial message crosses a particular threshold (for instance, when the number of messages clicked is greater than 10,000).

Keep in mind that Connect is designed so that customers never receive a trial or main message from the same campaign twice. Customers who receive a trial message from a campaign do not receive a main message from the same campaign, and vice versa. For this reason, it is a good idea to target trial messages to small groups of customers.