When you add a segmentation model, some of the fields change based on other selections
you make. Follow these directions to add a new segmentation model.
- From the Segmentation Models screen, click Commands > New
Segmentation. The Create Segmentation Model screen appears.
- In the Name field, type a unique name for the segmentation model.
- In the Description field, type a description for the segmentation model.
- From the Department drop-down field, select the appropriate department.
- In the section, Segmentation Models for Event-Triggered Campaigns can use
Event Parameters, define the event that triggers the campaign. Do the
following to define the event:
- Beside the Associated Event field, click the hyperlink. The screen expands to display the Please select an event campaign to associate it with this segment section.
- Select an event-triggered campaign.
- Click the Save button. The screen contracts and the event-triggered campaign appears beside the Associated Event field.
- From the Based On drop-down list in the Segmentation Models may partition based on Customer Profile data or random groups section, select the option for segmentation type. The fields in the Define ordered list of Segments change based on your selection. (See Ordered Segment List for more information.)
- In the Define ordered list of Segments section, define the segment appropriately.
- Click the Save button. The segmentation model is saved and the Segmentation Models screen appears.
Ordered Segment List
When you select how you want to partition a segment, partition based on Customer Profile data or random groups, the options in the Define ordered list of Segments change. The following appear when you select a partition type.
| Partition Type | Fields |
|---|---|
| Customer Profiles | Add Segment button Segment Name Add Filter button |
| Equal sized segments randomly selected | Number of segments (between 2 and 20) Set button No. (Number) Name |
| Custom sized segments randomly selected | Add Segment button Name Percent |
Note: See Add New Audience Model for more
information about Filter Types.