Attributes store information about your customers. Because your business is unique, you define the attributes that best apply to your business.
E-mail Client Types and Gender are pre-defined attributes included in your Connect installation. You can define other attributes in Connect. Contact your System Administrator for assistance if you need help with pre-defined attributes.
Attributes are used to define audience or segment filters in the campaign segmentation model. They are also used to define tracking criteria for reports and associate with customers. The attributes you define are stored in the Attribute Master table and specific attributes can be loaded into the database.
From the Attributes screen you can edit existing attributes or create new ones. Click a column name to re-sort the screen.
- Action - Contains the Action options.
- Attribute Name - Unique name for the attribute.
- Attribute Data Type - Includes String, Number, Date, or Single Character.
- Bounded - Each attribute is either bounded or not bounded. An example of a bounded attribute is Age Range, which may be bounded by values such as 19 to 25.