Select a Winning Message

This section provides you with example for configuring an Automated Main Message.

Consider a campaign Pacific News Letter with the following details.

Campaign Name: Pacific News Letter
Conversation Name: News Letter
Subscribed customers: 100,000

Scenario 1:

Description: Select the best message for the customers who have not received trial messages.
Criteria for Automatic Main Message: Select subject and content from the winning trial message,
Choose message that has crossed the threshold for: Both content AND subject.
Rollout Schedule
Type: Scheduled @ 20:00:00 on 14-Aug-2013

The following table describes the status of trial messages as on 14-Aug-2013 20:00:00 Hrs

Message Name	Number of targeted customers	Number of E-mail opened	Percentage of E-mail opened	Number of messages clicked	Percentage of messages clicked
T1	1000	470	47	320	32
T2	1000	530	53	270	27
T3	1000	440	44	370	37

Winning Message:
T2, if System parameter Prioritize email open rate vs. message click? is TRUE.
T3, if System parameter Prioritize email open rate vs. message click? is FALSE.

Note: You can also choose content OR subject for this scenario as Connect does not check the e-mail open rate and message click rate against any threshold values.

Scenario 2:

Description: Select a message with email open rate more than or equal to 40% AND message click rate more than or equal to 30% as Winning Message and send it as the main message to the targeted customers.
Criteria for Automatic Main Message: Select subject and content from the winning trial message.
Choose message that has crossed the threshold for: Both content AND subject.
Rollout Schedule
Type: Threshold
Subject Threshold: 40
Content Threshold: 30
Send best trial automatically instead if thresholds are not met by: Never

The following table describes the status of trial messages when Connect polls to choose a winning message for the campaign.

Message Name	Number of targeted customers	Number of E-mail opened	Percentage of E-mail opened	Number of messages clicked	Percentage of messages clicked
T1	1000	470	47	320	32
T2	1000	530	53	270	27
T3	1000	440	44	370	37

Winning Message:
T1, if System parameter Prioritize email open rate vs. message click? is TRUE.
T3, if System parameter Prioritize email open rate vs. message click? is FALSE.

Note: T2 does not satisfy the content threshold, so it is not considered a candidate for winner.

Scenario 3:

Description: Select a message with email open rate more than or equal to 40% OR message click rate more than or equal to 30% as winning message and send it as the main message to the targeted customers.
Criteria for Automatic Main Message: Select subject and content from the winning trial message.
Choose message that has crossed the threshold for: Content OR Subject
Rollout Schedule
Type: Threshold
Subject Threshold: 40
Content Threshold: 30
Send best trial automatically instead if thresholds are not met by: Never

The following table describes the status of trial messages when Connect polls to choose a winning message for this campaign.

Message Name	Number of targeted customers	Number of E-mail opened	Percentage of E-mail opened	Number of messages clicked	Percentage of messages clicked
T1	1000	470	47	320	32
T2	1000	530	53	270	27
T3	1000	440	44	370	37

Winning Message:
T2, if System parameter Prioritize email open rate vs. message click? is TRUE.
T3, if System parameter Prioritize email open rate vs. message click? is FALSE.

Scenario 4:

Description: Select a message with email open rate more than or equal to 50% AND message click rate more than or equal to 30% as Winning Message or Send best trial automatically instead if thresholds are not met by 14-Aug-2013 20:00:00.
Criteria for Automatic Main Message: Select subject and content from the winning trial message
Choose message that has crossed the threshold for: Both content AND subject
Rollout Schedule
Type: Threshold
Subject Threshold: 50
Content Threshold: 30
Send best trial automatically instead if thresholds are not met by: 14-Aug-2013 20:00:00 Hrs

The following table describes the status of trial messages as on 14-Aug-2013 20:00:00 Hrs

Message Name	Number of targeted customers	Number of E-mail opened	Percentage of E-mail opened	Number of messages clicked	Percentage of messages clicked
T1	1000	470	47	320	32
T2	1000	530	53	270	27
T3	1000	440	44	370	37

Winning Message:
T2, if System parameter Prioritize email open rate vs. message click? is TRUE.
T3, if System parameter Prioritize email open rate vs. message click? is FALSE.

Note: None of the trial messages satisfy both the content and subject threshold until 14-Aug-2013 20:00:00 Hrs.

Scenario 5:

Description: Select a message with an email open rate more than or equal to 60% OR message click rate more than or equal to 40% as the winning message or send best trial automatically instead if thresholds are not met by 14-Aug-2013 20:00:00.
Criteria for Automatic Main Message: Select subject and content from the winning trial message.
Choose message that has crossed the threshold for: Content OR Subject
Rollout Schedule
Type: Threshold
Subject Threshold: 60
Content Threshold: 40
Send best trial automatically instead if thresholds are not met by: 14-Aug-2013 20:00:00 Hrs

The following table describes the status of trial messages as on 14-Aug-2013 20:00:00 Hrs.

Message Name	Number of targeted customers	Number of E-mail opened	Percentage of E-mail opened	Number of messages clicked	Percentage of messages clicked
T1	1000	470	47	320	32
T2	1000	530	53	270	27
T3	1000	440	44	370	37

Winning Message:
T2, if System parameter Prioritize email open rate vs. message click? is TRUE.
T3, if System parameter Prioritize email open rate vs. message click? is FALSE.

Note: None of the trial messages satisfy either the content OR subject threshold till 14-Aug-2013 20:00:00 Hrs.

Scenario 6:

Description: Combine the best subject from T1 and T2 and best content from T2 and T3 as on 14-Aug-2013 20:00:00 Hrs.
Criteria for Automatic Main Message: Combine the best subject and best content from existing trials.

Trial Message	Evaluation Type	Evaluation Type
	Subject	Content
T1	X
T2	X	X
T3		X

Rollout Schedule
Type: Scheduled @ 20:00:00 Hrs on 14-Aug-2013
The following table describes the status of trial messages as on 14-Aug-2013 20:00:00 Hrs

Message Name	Number of targeted customers	Number of E-mail opened	Percentage of E-mail opened	Number of messages clicked	Percentage of messages clicked
T1	1000	470	47	380	38
T2	1000	530	53	270	27
T3	1000	540	54	370	37

Winning Message:
A New Message is created as follows:
Message subject and sender name as in T2.
Message content as in T3.

Note: Although T3 has a higher e-mail open rate, it is not the subject winner since it is not a candidate for subject winner. T1 is not the content winner because it is not a candidate for the content winner. A new message is created if the subject winner and the content winner have different trial messages.

Scenario 7:

Description: Combine the best subject from T1, T2 and T3 with an email open rate more than or equal to 40% and the best content from T2 and T3 with a message click rate more than or equal to 30%.
Criteria for Automatic Main Message: Combine the best subject and best content from existing trials.

Trial Message	Evaluation Type	Evaluation Type
	Subject	Content
T1	X
T2	X	X
T3	X	X

Rollout Schedule
Type: Threshold
Subject Threshold: 40
Content Threshold: 30
Send best trial automatically instead if thresholds are not met by: Never

The following table describes the status of trial messages when Connect polls to choose a winning message for this campaign.

Message Name	Number of targeted customers	Number of E-mail opened	Percentage of E-mail opened	Number of messages clicked	Percentage of messages clicked
T1	1000	470	47	380	38
T2	1000	530	53	270	27
T3	1000	540	54	370	37

Winning Message
T3 is the winner and is sent to the remaining customers who have not received the trial messages.

Note: A new message is created only if the subject winner and the content winner are different trial messages.

Scenario 8:

Description: Combine the best subject from T1, T2 and T3 with an email open rate more than or equal to 60% and best content from T1, T2 and T3 with a message click rate more than or equal to 40% or combine the best subject and content, if thresholds are not met by 14-Aug-2013 20:00:00.
Criteria for Automatic Main Message: Combine the best subject and best content from existing trials.

Trial Message	Evaluation Type	Evaluation Type
	Subject	Content
T1	X	X
T2	X	X
T3	X	X

Rollout Schedule
Type: Threshold
Subject Threshold: 60
Content Threshold: 40
Send best trial automatically instead if thresholds are not met by: 14-Aug-2013 20:00:00 Hrs

The following table describes the status of trial messages as on 14-Aug-2013 20:00:00 Hrs.

Message Name	Number of targeted customers	Number of E-mail opened	Percentage of E-mail opened	Number of messages clicked	Percentage of messages clicked
T1	1000	470	47	380	38
T2	1000	530	53	270	27
T3	1000	540	54	370	37

Winning Message:
A New Message is created as follows:
Message subject and sender name in T3.
Message content as in T1.