Conditional Content

In Connect, you can personalize e-mail by dynamically assembling messages using content modules based on each customer’s profile information. This approach uses Java Server Page (JSP) technology to personalize content more efficiently.

Connect generates content chunks based on parameters passed from the Connect database to the content generator. The logic in your template determines which content is displayed, based on the parameter value passed. A common example of conditional content is a store sale promotion that contains the store address closest to the customer.

Merging and Procedural Functions

In general there are two ways to use conditional content:

Merge technique. This is much like mail merge but has added string manipulation functionality and creating links with personalized arguments.
A way to determine the content a customer receives.