Brick Street was a contestant in CRM Idol and the judges said we are “uncool.” They are exactly right. We are not cool. We are an enterprise software company.
The company was “founded” in 2008 when we acquired our products and customer base from KANA. This is the reverse of how most companies get started. Since we had to focus initially on building an organization to satisfy existing customers, we couldn’t worry about our value proposition for new customers.
CRM Idol changed all that. The process of preparing for the judging panel gave us an opportunity to evaluate our position, and to clarify our strategy and messaging. In taking a critical look at the company in 2011, we saw:
- A massively scalable messaging platform that supports email, SMS, mobile push notifications, and emerging social platforms.
- An organization and product architecture optimized for enterprise
customers and enterprise deployments. - A marquee customer base in financial services and
telecommunications.
Once we saw that, our strategy and messaging became clear: laser focus on enterprise customers. With a product and organization optimized for large enterprises, we would be crazy to compete with the hundreds of companies chasing the SMB market. Since we’re privately held, we can focus on long-term partnerships with our customers, and we’ll generally do anything that is not illegal or immoral to make our customers happy and successful. If we sound like a vendor you can work with, I hope you will give us a call or send us an email. If you buy our software, we’ll throw in a copy of Devo’s Greatest Hits and I’ll sing one of the songs into your voice mail.
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