At Brick Street Software we’re sold on multichannel marketing. What’s multichannel marketing? In our view, “multichannel marketing” refers both to building an integrated messaging campaign and to strategies aimed at maximizing a marketing channel’s value, whether individually or in combination with other channels. An effective multichannel marketing program allows you to concentrate holistically on your […]
Three Dos and Don’ts for Attending Your Next Industry Event
Attending industry events and conferences is critical for professional development and continuing education. Trade shows and conferences provide marketers and IT professionals an opportunity to see the latest innovations, listen to subject-matter experts, and network with their peers. Our team attended Apps World last month in San Francisco, CA and we are at MarketingSherpa’s Email Summit in Las Vegas, […]
An Inside Look at Our Iteration Process
Continuous improvement Whether you are Tony Robbins and call it CANI (Constant and Never-ending Improvement), or Dr. W. Edwards Deming and name it Kaizen (positive change), the process of creating a steadfast system with the sole purpose of improving a product is abundant in today’s marketplace. It is seen in the processes of Agile software […]
PRESS RELEASE: Brick Street Software Unveils New Version of CONNECT
Multichannel Messaging Platform Delivers Enhanced Mobile App Push Capabilities to Strengthen Customer Relationships Salem, NH USA -February 14, 2013 Brick Street Software announced today the availability of CONNECT 10r5.1, the latest version for both cloud-based and on-premise multichannel messaging platforms. This solution provides enterprise and mid-sized companies the opportunity to engage with customers at the right time […]
Brick Street Connect 10R5
We’ve been busy. For the past three years we’ve been rewriting our UI from scratch (in Grails and JQuery) and we’ve been re-architecting the Connect platform to support messaging on any channel you can imagine. The new UI greatly reduces the number of screens required to complete each task, and improves key areas like campaign […]
CRM Idol: We’re through being cool
Brick Street was a contestant in CRM Idol and the judges said we are “uncool.” They are exactly right. We are not cool. We are an enterprise software company. The company was “founded” in 2008 when we acquired our products and customer base from KANA. This is the reverse of how most companies get started. Since we […]
