Marketing Tech Talk #5 Automated Email Marketing, one of the most powerful tools an Email Service Provider offers Today’s 28-minute podcast will discuss automated email marketing campaigns. Your team may refer to them as auto-responders, drip, lifecycle or triggered email campaigns. No matter the name, the definition of this type of campaign is a single email […]
PODCAST: Laura Atkins shares email deliverability insights from M3AAWG
Marketing Tech Talk #4 Email deliverability a hot topic for digital marketers It seems when it comes to email marketing the first issue discussed is relevancy, and the second is deliverability. Making it to the inbox involves a complex set of issues, and is a perennial challenge for email marketers. A recent “Email Marketing Benchmark Summary […]
PRESS RELEASE: Brick Street Software Receives Rave Reviews in Red Pill Email’s 2014 Vendor Guide
Multichannel marketing management solution, CONNECT ranked #1 in five categories critical to email marketing success Salem, NH USA –March 6, 2014 Brick Street Software, a pioneer in multichannel marketing software, today announced that Red Pill Email has rated its platform CONNECT, the leader in five categories in its esteemed 2014 Email Vendor Features and Functions Guide. […]
PRESS RELEASE: Brick Street Software and Spently to participate at Dx3
Learn at Dx3 how e-Receipts increase customer satisfaction and pave a path for new purchases Salem, NH USA –February 26, 2014 Brick Street Software, a pioneer in multichannel marketing management software, today announced the company’s participation in the 2014 Dx3, taking place March 5-6 at Metro Toronto Convention Centre. With over 4,000 marketers, advertisers, retailers, […]
14 reasons for marketers to fall in love with e-Receipts
e-Receipts are more than a passing crush The popularity of e-Receipts has bloomed since being introduced by Apple in 2005. Fueling e-Receipts’ growth is: Consumers’ craving for mobile device utility Transactional emails’ successful track record Technological advances by ESPs to make execution easy This past holiday season, more retailers adopted e-Receipts, including brands such as […]
PODCAST: How to Create Coveted Content
Marketing Tech Talk #3 Conversation with an Editor-in-Chief on Creating Coveted Content Paul Gillin, author of “The New Influencers,” talks about the tectonic shifts that are taking place in the media world, changes that he believes will ultimately destroy 95% of American major metropolitan newspapers. David Meerman Scott, author of the “New Rules of Marketing & […]
