CONNECT is a multichannel marketing solution that enables you to carry on conversations with customers and prospects over multiple devices as they move about their busy day. With its single platform architecture, you have unified views of each consumer—across all channels to engage, drive sales, and develop loyal relationships.
By overseeing your customer interactions collectively, it shifts your focus from individual tactic metrics to overall engagement metrics. Thus uncovering the total amount of time your customer actively spends with your brand.
The in-depth customer profiling provided by CONNECT, gives you an opportunity to be extremely responsive to customer behavior and preferences without adding staff or other resources.
Modular platform adapts to the ever-changing and evolving digital communication channels without disrupting IT departments or impede marketers’ responsiveness to customers
Automated campaigns such as drip, onboarding, or transactional are easily delivered over email, SMS, or mobile push channels
Campaign targeting and personalization capabilities allow content and delivery channel to be selected on a per-customer basis
The private instance and database schema provided can be modified to enhance profiling and targeting by using any and all customer data available
