Format Content

Email Content

With Connect, create content in any format you need. The most common formats for e-mail messages are:
  • HTML - Most e-mail clients support HTML. It can display different fonts and graphic elements as well as hyperlinks.  HTML email has a higher click-through rate because you can make the content look attractive and because hyperlinks are included.
  • Plain Text - Plain text is supported by all e-mail clients. It has no graphics and no hyperlinks.

Connect includes the data needed to select the proper format for the most common e-mail clients. The format requirements for each e-mail client comes from the customer or through the Connect detection function.

Before sending your email, make sure you create a version for each email client in your audience. Begin by evaluating the email data in your customer database or polling your customers to determine which formats are most commonly supported. As you continue using Connect, the HTML detector collects information, increasing the detail and accuracy of your customer data. When you send the message, Connect selects the appropriate format for each customer’s e-mail client.

Although most e-mail clients support HTML, users have the option to choose between HTML email and plain text. To ensure that you are reaching your customers, create your content in both plain text and HTML at a minimum.

Multi-Language Support

Connect can send messages in multiple languages from a single Connect instance. You have the option to select a different language from the default. When Connect renders the outgoing messages, it will ensure the content is converted to the character sets specified by the language settings.

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