Create Dynamic Content

Dynamic content is unique to each customer. The Connect database passes parameter values you define to an external web server/content generator. This arrangement provides you with better performance while providing an enhanced customer experience.

Pass dynamic parameters from Connect to an external content generator in three places:

Default Bodies (Message Level): When defining the message content URL in the default bodies, you can define parameters within the URL to call a particular type of dynamic content. The following HTML example shows a URL in the Default Bodies section.
```
http://www.content.com/content.jsp?style=sportspurchase&
format=receipt&
e-mail=html
```
Parameters (Message Level): Connect can pass parameters, in the form of demographic customer profile information, to a content generator. The content generator dynamically creates the content for each customer. For example, the values for [First Name] and [Last Name] can be passed to a .jsp page that serves the dynamic content:
```
&firstName=John&lastName=Doe
```
Pass parameters like [Customer ID] to a dynamic content generator. The content generator takes the value and associates it with particular content. For example, associate [Customer ID] with unique images or message text based on customer profile information defined in the content generator database.

Events (Campaign Level): When specifying Event parameters at the Campaign Level for externally-triggered campaigns, you can pass those parameters to the content generator when the Connect database receives an Event.
For example, in an externally-triggered campaign that sends out order confirmations, pass the [Purchase Price] and [Item Name] as event parameters back to the content generator, to dynamically create confirmations for each customer:
```
&purchasePrice=123.45&itemName=Sunglasses
```

Note: If the [Customer ID] parameter is used and it will generate 15 pieces of content in one message for each of 100,000 customers, you need a third-party content generator that can scale to meet those requirements.