The reports you create can help you understand the vast amount of information stored in your system database.
The reports you can create are based on your department. For example, if you are a user assigned to the Sales department, the report tab displays only the details of campaigns that belong to the Sales department. If you are a user assigned to all departments, the report pages display campaign details for all departments.
Note that you can only create campaign reports based on the segmentation model and demographic attributes selected when you define the campaign. When you define the campaign, you must choose the demographic attributes you want to use in reporting. If you do not choose those demographic attributes, they are not included in reports.