| Content Management / Content Types |
Static content provides all targeted customers with the same message. To personalize static content, you can use mail merge tags. This is the most common type of content because it is easiest to create. One example of Static Content is a monthly newsletter sent to all subscribers.
Personalizing Static Content
The most common type of personalized static content is the use of [First Name] and/or [Last Name] merge tags. With Connect, you can personalize messages with any demographic attribute stored in your Connect database.