Create True Dynamic Content

Dynamic content is unique to each customer. The Connect database passes parameter values you define to an external web server/content generator. This arrangement provides you with better performance while providing an enhanced customer experience.

Dynamic parameters can be passed from Connect to an external content generator in three places:

Default Bodies (Message Level): When defining the message content URL in the default bodies, you can define parameters within the URL to call a particular type of dynamic content. The following HTML example shows a URL in the Default Bodies section.
```
http://www.content.com/content.jsp?style=sportspurchase&
format=receipt&
e-mail=html
```
Parameters (Message Level): Connect can pass parameters, in the form of demographic customer profile information, to a content generator. The content generator dynamically generates the content for each customer. For example, the values for [First Name] and [Last Name] can be passed to a .jsp page that serves the dynamic content:
```
&firstName=John&lastName=Doe
```
You can pass parameters like [Customer ID] to a dynamic content generator. The content generator takes the value and associates it with particular pieces of content. For example, you can associate [Customer ID] with unique images or message text based on customer profile information defined in the content generator database.

Events (Campaign Level): When specifying Event parameters at the Campaign Level for externally triggered campaigns, you can pass those parameters to the content generator when the Connect database receives an Event.
For example, in an externally triggered campaign that sends out order confirmations, you can pass the [Purchase Price] and [Item Name] as event parameters back to the content generator, to dynamically generate confirmations for each customer:
```
&purchasePrice=123.45&itemName=Sunglasses
```

Note: If the [Customer ID] parameter is used and it will generate 15 pieces of content in one message for each of 100,000 customers, you need a third-party content generator that can scale to meet those requirements.