Interests are used in defining filters for links and in reporting campaign statistics. For each customer, the system collects and stores statistics about the number of links they click for each interest. You can think of interests as a set of categories used to distinguish the meaning of the links that the user clicks on.
As an example, if you define an interest Sail Boat and assign that interest to a link in a message being sent to customers, the system will not only maintain for each customer how many links that customer has clicked on, but also how many Sail Boat related links the customer has clicked on. This enables you to progressively learn about your customer's interests. The interests you define here are stored in the customer database.
Click Interests in Admin Customer window to display the Interests window. This window lists the all or the currently-defined customer Interests. Controls in this view enable you to create new Interests or edit existing ones. You can resort the data in the Inferred Interests column by clicking on the column name.
Create a New Interest: To add an interest, click this button to display the Enter Inferred Interest Settings window.
Click the edit icon beside any interest you want to make changes to. This will display the settings of that interest in the Enter Inferred Interest Settings window.
To delete an interest, click the delete icon to the right of the interest.