{"id":827,"date":"2012-08-18T15:41:29","date_gmt":"2012-08-18T19:41:29","guid":{"rendered":"http:\/\/brickstreetsoftware.com\/content\/?p=827"},"modified":"2013-10-31T00:42:16","modified_gmt":"2013-10-31T04:42:16","slug":"global-banking","status":"publish","type":"post","link":"https:\/\/brickstreetsoftware.com\/content\/resources\/case-studies\/global-banking\/","title":{"rendered":"CASE STUDY: Helping a Top Global Bank Tame Cross Channel Messaging"},"content":{"rendered":"<p><strong>Summary:<\/strong> Learn how a top five global bank overcame significant challenges in communicating with its customers. By changing its messaging solution from a variety of in-house and vendor solutions to a single multichannel platform, the financial institution was better able to utilize its existing communication channels, deliver consistent messages and increase its overall campaign effectiveness <strong>resulting in $199 million dollars<\/strong> in receivables from three different business units.<\/p>\n<p><strong>Industry:<\/strong> Global Banking<br \/>\n<strong>Client:<\/strong> <em>NDA<\/em><br \/>\n<strong>Challenge:<\/strong> Disconnected and inconsistent messaging<br \/>\n<strong>Results:<\/strong> ROI in under 1 year and $199 million dollars in receivables<\/p>\n<p>[gravityform id=&#8221;2&#8243; name=&#8221;Case study (Global banking)&#8221; title=&#8221;false&#8221;]<\/p>\n<p><a title=\"photo credit link\" href=\"http:\/\/www.flickr.com\/photos\/tombothetominator\/2346366228\/\" target=\"_blank\">Image by Tom Check\u00a0via Flicker<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summary: Learn how a top five global bank overcame significant challenges in communicating with its customers. By changing its messaging solution from a variety of in-house and vendor solutions to a single multichannel platform, the financial institution was better able to utilize its existing communication channels, deliver consistent messages and increase its overall campaign effectiveness [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,20],"tags":[64,49,46,63],"class_list":["post-827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-resources","tag-banks","tag-case-study","tag-connect","tag-financial","entry","odd"],"_links":{"self":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/comments?post=827"}],"version-history":[{"count":23,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/827\/revisions"}],"predecessor-version":[{"id":1662,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/827\/revisions\/1662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/media\/933"}],"wp:attachment":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/media?parent=827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/categories?post=827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/tags?post=827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}