At Brick Street Software we’re sold on multichannel marketing.<\/p>\n
What\u2019s multichannel marketing?<\/strong><\/p>\n In our view, “multichannel marketing” refers both to building an integrated messaging campaign and to strategies aimed at maximizing a marketing channel’s value, whether individually or in combination with other channels. \u00a0An effective multichannel marketing program allows you to concentrate holistically on your shopper\u2019s experience to deliver<\/p>\n – The\u00a0right<\/em>\u00a0<\/strong>message You might think that multichannel marketing would be easy, given all the channels at your disposal. However, having all these channels makes coordination difficult.<\/p>\n Questions we often hear from clients span from\u00a0\u201cWhich channel should I use for which message types?\u201d\u00a0<\/b>to\u00a0\u201cHow can I measure which channel combinations are best suited for certain campaigns or specific segments of my customer base?\u201d<\/b><\/p>\n To help answer those questions, and more, we’re creating a series of blog posts to help you understand how multichannel marketing has evolved and how it can transform your marketing program and your entire messaging outlook.<\/p>\n We’d love to hear from you about this blog series. Post your questions, comments and opinions in the comments section below this post, and we’ll address them in future posts. The first question we will answer is\u2026<\/b><\/b><\/p>\n Q: What do effective multichannel marketing programs need?<\/strong><\/p>\n A typical multichannel marketing program has at least two of these elements:<\/p>\n
\n– To the\u00a0right<\/em>\u00a0<\/strong>customer
\n– At the\u00a0right<\/em><\/strong>\u00a0time
\n– Using the\u00a0right<\/em>\u00a0<\/strong>channel<\/p>\n\n