{"id":2169,"date":"2014-04-29T13:51:21","date_gmt":"2014-04-29T17:51:21","guid":{"rendered":"http:\/\/brickstreetsoftware.com\/content\/?p=2169"},"modified":"2014-05-09T10:55:43","modified_gmt":"2014-05-09T14:55:43","slug":"mobile-optimization-strategies-podcast","status":"publish","type":"post","link":"https:\/\/brickstreetsoftware.com\/content\/posts\/mobile-optimization-strategies-podcast\/","title":{"rendered":"PODCAST: Mobile Optimization Strategies"},"content":{"rendered":"<h1 style=\"text-align: center;\"><span style=\"color: #f15a29;\">Marketing Tech Talk #6<\/span><\/h1>\n<h2 style=\"text-align: center;\"><span style=\"color: #13979e;\">Optimize Your Digital Channels for the\u00a0Mobile Moment<\/span><\/h2>\n<p>As marketing technologists and as users of mobile devices, we\u00a0are well aware of how integral\u00a0smartphones and tablets are\u00a0to\u00a0our daily lives. Yet the &#8220;<em>2013 State of Email Mobile-Friendliness<\/em>\u201d reported that only 12% of B2C brands use responsive email design, and a mere 10% use mobile-aware design. How can this be? Today\u2019s <a href=\"http:\/\/urbusinessnetwork.com\/jordie-van-rijn-email-monday-marketing-tech-talk-jeffrey-rice\/\">33-minute podcast<\/a>\u00a0will discuss mobile optimization strategies to increase a firm&#8217;s\u00a0Customer Lifetime Value (CLTV) and the\u00a0impact of mobile devices on digital communication stalwarts &#8211; email and SMS. \u00a0Listen as we seek\u00a0answers to the following question:<\/p>\n<blockquote>\n<p style=\"text-align: center;\">\u201cWhat can I do to make sure my brand\u2019s messages are communicated on the channels my customers favor, and are received on their preferred devices?\u201d<\/p>\n<\/blockquote>\n<h3><span style=\"color: #3cbaba;\">Email Monday&#8217;s Jordie van Rijn shares his email expertise<\/span><\/h3>\n<p>To help us answer that question,\u00a0we have\u00a0special guest Jordie van Rijn of <a href=\"http:\/\/www.emailmonday.com\/\">Email Monday<\/a>. This show highlights his 10+ years of experience guiding a variety of clients ranging in business verticals from financial and retail, to software and travel. Jordie encourages brand marketers to take responsibility of their communications to ensure they fit the receiver\u2019s expectations. In this program, we explore consumer channel preferences, segmentation, and message structure.<\/p>\n<ul>\n<li>\n<h4>Channel Preferences\u00a0&lt;5:48&gt;<\/h4>\n<\/li>\n<li>\n<h4>Segmentation\u00a0&lt;14:55&gt;<\/h4>\n<\/li>\n<li>\n<h4>Message Structure to earn\u00a0micro-yeses\u00a0&lt;17:03&gt;<\/h4>\n<\/li>\n<\/ul>\n<p>Listen to or download the entire interview now. This <a href=\"http:\/\/urbusinessnetwork.com\/jordie-van-rijn-email-monday-marketing-tech-talk-jeffrey-rice\/\"> podcast is 33 minutes<\/a> long- perfect for\u00a0the morning or evening commute!<\/p>\n<h4>Guest: Jordie van Rijn, Email Marketing Consultant<\/h4>\n<p>Jordie van Rijn has over 13 years of hands-on experience as an independent email-marketing consultant with his company Email Monday. A passionate digital marketer, he blogs, speaks at conferences, and consults with clients on the subject of email marketing. He is the founder of <a href=\"http:\/\/www.emailvendorselection.com\/\"> EmailVendorselection.com<\/a>, a site specifically designed to aid organizations in finding the email service provider that meets their individual requirements. Furthermore, van Rijn is the author of the book \u201cEmail Marketing in 60 Minutes\u201d and the \u201cMarketing Automation Best Practice\u201d guide.<\/p>\n<h3><span style=\"color: #3cbaba;\">Additional Resources:<\/span><\/h3>\n<ul>\n<li>Email Monday Blog: <a href=\"http:\/\/www.emailmonday.com\/micro-yes-your-way-into-great-email-marketing\"> Micro-yes your way into great email-marketing\u00a0<\/a><\/li>\n<li>Brick Street Whitepaper: <a href=\"http:\/\/brickstreetsoftware.com\/content\/resources\/white-papers\/driving-customer-engagement-in-a-cross-channel-world\/\">Driving Customer Engagement in a Cross-Channel World<\/a><\/li>\n<\/ul>\n<h2><span style=\"color: #13979e;\">Marketing Tech Talk:<\/span><\/h2>\n<p>Tackling the trials and transformations of technology in marketing today. Marketing Tech Talk shares research, thought leadership and best practices in digital marketing from both the perspective of marketers and technologists. Each week W. Jeffrey Rice and a special guest will discuss the latest technology, ideas, products, services, and approaches that positively influence marketing, sales, customer service, and most importantly the customer\u2019s brand experience. Listen to the UR Business Network and Marketing Tech Talk on:<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/urbusinessnetwork.com\/jordie-van-rijn-email-monday-marketing-tech-talk-jeffrey-rice\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2118\" src=\"http:\/\/brickstreetsoftware.com\/content\/wp-content\/uploads\/2014\/03\/UR-Business-Network-mini-logo.png\" alt=\"URBN\" width=\"180\" height=\"100\" \/><\/a><a href=\"http:\/\/www.shoutcast.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2115 size-full\" src=\"http:\/\/brickstreetsoftware.com\/content\/wp-content\/uploads\/2014\/03\/shoutcast_logo.png\" alt=\"Shoutcast\" width=\"100\" height=\"100\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Tech Talk #6 Optimize Your Digital Channels for the\u00a0Mobile Moment As marketing technologists and as users of mobile devices, we\u00a0are well aware of how integral\u00a0smartphones and tablets are\u00a0to\u00a0our daily lives. Yet the &#8220;2013 State of Email Mobile-Friendliness\u201d reported that only 12% of B2C brands use responsive email design, and a mere 10% use mobile-aware [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,82,1],"tags":[58,89,73,33,45,81],"class_list":["post-2169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinions","category-podcasts","category-posts","tag-email-marketing","tag-marketing-tech-talk","tag-mobile","tag-mobile-marketing","tag-multichannel-marketing","tag-podcast","entry","odd"],"_links":{"self":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/2169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/comments?post=2169"}],"version-history":[{"count":16,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/2169\/revisions"}],"predecessor-version":[{"id":2202,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/2169\/revisions\/2202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/media\/2140"}],"wp:attachment":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/media?parent=2169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/categories?post=2169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/tags?post=2169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}