{"id":1975,"date":"2014-02-14T21:30:30","date_gmt":"2014-02-15T02:30:30","guid":{"rendered":"http:\/\/brickstreetsoftware.com\/content\/?p=1975"},"modified":"2014-02-14T21:30:30","modified_gmt":"2014-02-15T02:30:30","slug":"14-reasons-to-love-e-receipts","status":"publish","type":"post","link":"https:\/\/brickstreetsoftware.com\/content\/posts\/14-reasons-to-love-e-receipts\/","title":{"rendered":"14 reasons for marketers to fall in love with e-Receipts"},"content":{"rendered":"<h2>e-Receipts are more than a passing crush<\/h2>\n<p>The popularity of e-Receipts has bloomed since being introduced by Apple in 2005. Fueling e-Receipts&#8217; growth is:<\/p>\n<ul>\n<li>Consumers\u2019 craving for mobile device utility<\/li>\n<li>Transactional emails&#8217; successful track record<\/li>\n<li>Technological advances by ESPs to make execution easy<\/li>\n<\/ul>\n<p>This past holiday season, more retailers adopted e-Receipts, including brands such as Best Buy, Dick\u2019s Sporting Goods, Home Depot, and Macy\u2019s.<\/p>\n<p>If your organization does not use e-Receipts at this time, and you&#8217;ve made it a goal to launch a program this year, here are fourteen transactional email statistics to support your business case to start an e-Receipt program.<\/p>\n<h3><b>Data shows that transactional emails<\/b><\/h3>\n<ul>\n<li>Have open rates as high as\u00a0<span style=\"color: #13979e;\"><b>75%<\/b><\/span><span style=\"color: #f15a29;\"><sup>1<\/sup><\/span><\/li>\n<li>Register an\u00a0average\u00a0of a\u00a0<b><span style=\"color: #13979e;\">39%<\/span>\u00a0<\/b>open rate and a\u00a0<b><span style=\"color: #13979e;\">22%<\/span>\u00a0<\/b>clickthrough rate<span style=\"color: #f15a29;\"><sup>2<\/sup><\/span><\/li>\n<li>Have <strong><span style=\"color: #13979e;\">14%<\/span><\/strong> higher click-through rates versus commercial emails<span style=\"color: #f15a29;\"><sup>3<\/sup><\/span><\/li>\n<li>With cross-sell opportunities included, generated better results\u00a0than e-Receipts without promotional copy:\n<ul>\n<li>Up to <span style=\"color: #13979e;\"><b>600%<\/b><\/span> increase in clicks (0.18% basic to 1.26% enhanced)<\/li>\n<li>Up to <span style=\"color: #13979e;\"><b>125%<\/b><\/span> increase in transactions (0.04% basic to 0.09% enhanced)<\/li>\n<li>Up to <span style=\"color: #13979e;\"><b>360%<\/b><\/span> increase in revenue per email ($0.05 basic to $0.23 enhanced)<span style=\"color: #f15a29;\"><sup>4<\/sup><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><b>Consumers endorse e-receipts<\/b><\/h3>\n<ul>\n<li>33% of marketers report that more than<span style=\"color: #13979e;\"> <b>25%<\/b><\/span> of their customers are willing to provide their email address at point of sale<span style=\"color: #f15a29;\"><sup>5<\/sup><\/span><\/li>\n<li><span style=\"color: #13979e;\"><b>57% <\/b><\/span>of consumers surveyed have a positive view of marketing content in transactional emails<span style=\"color: #f15a29;\"><sup>6<\/sup><\/span><\/li>\n<\/ul>\n<h3><b>Marketers are responding<\/b><\/h3>\n<ul>\n<li><span style=\"color: #13979e;\"><b>53% <\/b><\/span>of marketers say they have an excellent understanding of customers\u2019 purchase history<span style=\"color: #f15a29;\"><sup>7<\/sup><\/span><\/li>\n<li><span style=\"color: #13979e;\"><b>41% <\/b><\/span>of marketers recognize email as a very effective tactic for completing post-sales transaction goals<span style=\"color: #f15a29;\"><sup>8<\/sup><\/span><\/li>\n<li><span style=\"color: #13979e;\"><b>48%<\/b><\/span> of organizations deploy automated transactional email messages<span style=\"color: #f15a29;\"><sup>9<\/sup><\/span><\/li>\n<li><span style=\"color: #13979e;\"><b>51%<\/b><\/span>\u00a0of B2C use email to compete post-sale transactions<span style=\"color: #f15a29;\"><sup>10<\/sup><\/span><\/li>\n<li><span style=\"color: #13979e;\"><b>35% <\/b><\/span>of retailers offer digital receipts<span style=\"color: #f15a29;\"><sup>11<\/sup><\/span><\/li>\n<li><span style=\"color: #000000;\">Of those retailers offering <\/span><span style=\"color: #000000;\">e-Receipt <\/span><span style=\"color: #000000;\">programs<\/span><b><span style=\"color: #000000;\">\u00a0<span style=\"color: #13979e;\">83%<\/span><\/span>\u00a0<\/b>offer them for email acquisition<span style=\"color: #f15a29;\"><sup>12<\/sup><\/span><\/li>\n<\/ul>\n<h3><b>Bottom line results<\/b><\/h3>\n<ul>\n<li>Revenue per email of <span style=\"color: #13979e;\"><strong>$0.13<\/strong><\/span> for e-Receipts compared to $0.09 for bulk mailings demonstrates good potential to generate repeat purchases.<span style=\"color: #f15a29;\"><sup>13<\/sup><\/span><\/li>\n<li>Retailers with up-sells in e-Receipts created<span style=\"color: #13979e;\"> <b>6x<\/b><\/span> times higher transaction rates and <span style=\"color: #13979e;\"><b>8x<\/b><\/span> higher revenue per email compared with bulk mailings<span style=\"color: #f15a29;\"><sup>14<\/sup><\/span><\/li>\n<\/ul>\n<p>Please keep in mind, e-Receipts are not just for e-commerce sites and big box retailers. Brick Street\u2019s clients have used this strategy to communicate ATM withdrawals via email and SMS, as well as account statement e-mails from Utility, Telecom, and Financial institutions. To learn how your organization can capitalize on this trend, download our whitepaper.<\/p>\n<h3><b>Read: EARN REVENUE AND TRUST WITH TRANSACTIONAL EMAILS<\/b><\/h3>\n<p><b id=\"internal-source-marker_0.4744543556589633\">Summary:\u00a0<\/b>In less time than a coffee run, you can learn a\u00a0four step process to generate more revenue and customer loyalty through transactional emails. In addition, the 19-page report provides answers to the following questions:<\/p>\n<ul>\n<li>What are the differences between transactional emails and commercial messages? pg.5<\/li>\n<li>What are the technical requirements for executing a transactional email program? pg.11<\/li>\n<li>How do I comply with the U.S. CAN-SPAM Act? pg.15<\/li>\n<li>How do I keep communications relevant without abusing the trust I have earned? pg.15<\/li>\n<li>How do I maximize the impact of my transactional email-marketing program? pg.16<\/li>\n<\/ul>\n<p>[gravityform id=&#8221;10&#8243; name=&#8221;Whitepaper: Earn Revenue and Trust with Transactional Emails&#8221;]<\/p>\n<h3><b>References<\/b><\/h3>\n<p><span style=\"color: #f15a29;\"><sup>1<\/sup><\/span>Keye, E. (2011, June 15, 2011) Transactional Message Musts &amp; Missed Opportunities, Bronto. Retrieved from <a href=\"http:\/\/bronto.com\/blog\/email-marketing-strategy\/transactional-message-musts-missed-opportunities#.Uv5KsfldV8E\">http:\/\/bronto.com\/blog\/email-marketing-strategy\/transactional-message-musts-missed-opportunities#.Uv5KsfldV8E<\/a><\/p>\n<p><span style=\"color: #f15a29;\"><sup>2<\/sup><\/span>MarketingSherpa. (2013).\u00a0<i>Email Marketing Benchmark Guide.\u00a0<\/i>Jacksonville Beach, FL: McGlaughlin, F. Retrieved from\u00a0<a href=\"http:\/\/www.meclabs.com\/training\/publications\/benchmark-report\/2013-email-marketing\/overview\">http:\/\/<\/a><a href=\"http:\/\/www.meclabs.com\/training\/publications\/benchmark-report\/2013-email-marketing\/overview\">www.meclabs.com\/training\/publications\/benchmark-report\/2013-email-marketing\/overview<\/a><\/p>\n<p><span style=\"color: #f15a29;\"><sup>3<\/sup><\/span>Christian, G. (2011, March 17). <i>Transactional Email 14 Best Practices<\/i> Retrieved from <a href=\"http:\/\/emailexpert.org\/transactional-email-14-best-practices\/\">http<\/a><a href=\"http:\/\/emailexpert.org\/transactional-email-14-best-practices\/\">:\/\/emailexpert.org\/transactional-email-14-best-practices<\/a><a href=\"http:\/\/emailexpert.org\/transactional-email-14-best-practices\/\">\/<\/a><\/p>\n<p><span style=\"color: #f15a29;\"><sup>4,5,12<\/sup><\/span>Experian Marketing Services. (2013). \u00a0<i>Q1 2013 Email Benchmark Study. <\/i>Retrieved from <a href=\"http:\/\/www.experian.com\/assets\/cheetahmail\/white-papers\/email-marketing-quarterly-benchmark-study-q1-2013.pdf\">http:\/\/<\/a><a href=\"http:\/\/www.experian.com\/assets\/cheetahmail\/white-papers\/email-marketing-quarterly-benchmark-study-q1-2013.pdf\">www.experian.com\/assets\/cheetahmail\/white-papers\/email-marketing-quarterly-benchmark-study-q1-2013.pdf<\/a><\/p>\n<p><span style=\"color: #f15a29;\"><sup>6<\/sup><\/span>MarketingSherpa. (2007). <i>Ecommerce Benchmark Guide. <\/i>Warren, RI: Clarke, T. Retrieved from <a href=\"http:\/\/www.marketingsherpa.com\/exs\/Ecom07Summ.pdf\">http:\/\/<\/a><a href=\"http:\/\/www.marketingsherpa.com\/exs\/Ecom07Summ.pdf\">www.marketingsherpa.com\/exs\/Ecom07Summ.pdf<\/a><\/p>\n<p><span style=\"color: #f15a29;\"><sup>7<\/sup><\/span>Gleanster Research. (2013). \u00a0<i>The State of Customer Lifecycle Engagement in Mid-to-Large B2C Companies<\/i>. Michiels,\u00a0I. Retrieved from Gleanster Research website: <a href=\"http:\/\/www.gleanster.com\/report\/the-state-of-customer-lifecycle-engagement-in-mid-to-large-b2c-companies\">http:\/\/<\/a><a href=\"http:\/\/www.gleanster.com\/report\/the-state-of-customer-lifecycle-engagement-in-mid-to-large-b2c-companies\">www.gleanster.com\/report\/the-state-of-customer-lifecycle-engagement-in-mid-to-large-b2c-companies<\/a><\/p>\n<p><span style=\"color: #f15a29;\"><sup>8,9,10<\/sup><\/span>MarketingSherpa.(2012) <i>Email Marketing Benchmark Survey. <\/i>Jacksonville Beach, FL: Rice, W.J. Retrieved from <a href=\"http:\/\/ftp.marketingsherpa.com\/Marketing%20Files\/PDF's\/Executive%20Summary\/2012EmailBMRExcerpt.pdf\">http:\/\/ftp.marketingsherpa.com\/Marketing%20Files\/PDF&#8217;s\/Executive%20Summary\/2012EmailBMRExcerpt.pdf<\/a><\/p>\n<p><span style=\"color: #f15a29;\"><sup>11<\/sup><\/span>Frawley, A. (2011, June 27). <i>The rise of digital receipts: retailers weigh in<\/i>. Retrieved from <a href=\"http:\/\/www.epsilon.com\/international\/newsletter\/apac\/2012\/june\/headlinefeature.html\">http<\/a><a href=\"http:\/\/www.epsilon.com\/international\/newsletter\/apac\/2012\/june\/headlinefeature.html\">:\/\/<\/a><a href=\"http:\/\/www.epsilon.com\/international\/newsletter\/apac\/2012\/june\/headlinefeature.html\">www.epsilon.com\/international\/newsletter\/apac\/2012\/june\/headlinefeature.html<\/a><\/p>\n<p><span style=\"color: #f15a29;\"><sup>13<\/sup><\/span>Experian Marketing Services. (2012, December) <i>Acquisition and Engagement Tactics Survey. <\/i>Retrieved from <a href=\"http:\/\/www.experian.com\/assets\/cheetahmail\/white-papers\/acquisition-and-engagement-tactics.pdf\">http:\/\/www.experian.com\/assets\/cheetahmail\/white-papers\/acquisition-and-engagement-tactics.pdf<\/a><\/p>\n<p><span style=\"color: #f15a29;\"><sup>14<\/sup><\/span>Celerant Technology Corp. (2012, December)\u00a0<i>Digital Receipts: Beyond the Green Benefit. <\/i>Retrieved from <a href=\"http:\/\/www.celerant.com\/default\/assets\/File\/Celerant_GreenReceipts_V1(1).pdf\">http:\/\/www.celerant.com\/default\/assets\/File\/Celerant_GreenReceipts_V1(1).pdf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>e-Receipts are more than a passing crush The popularity of e-Receipts has bloomed since being introduced by Apple in 2005. Fueling e-Receipts&#8217; growth is: Consumers\u2019 craving for mobile device utility Transactional emails&#8217; successful track record Technological advances by ESPs to make execution easy This past holiday season, more retailers adopted e-Receipts, including brands such as [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,1],"tags":[40,42,65,84],"class_list":["post-1975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinions","category-posts","tag-marketing","tag-research","tag-statistics","tag-whitepaper","entry","odd"],"_links":{"self":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/1975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/comments?post=1975"}],"version-history":[{"count":13,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/1975\/revisions"}],"predecessor-version":[{"id":1991,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/1975\/revisions\/1991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/media\/1985"}],"wp:attachment":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/media?parent=1975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/categories?post=1975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/tags?post=1975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}