{"id":1908,"date":"2014-01-22T10:52:31","date_gmt":"2014-01-22T15:52:31","guid":{"rendered":"http:\/\/brickstreetsoftware.com\/content\/?p=1908"},"modified":"2014-05-09T11:21:53","modified_gmt":"2014-05-09T15:21:53","slug":"podcast-coveted-content","status":"publish","type":"post","link":"https:\/\/brickstreetsoftware.com\/content\/posts\/podcast-coveted-content\/","title":{"rendered":"PODCAST: How to Create Coveted Content"},"content":{"rendered":"

Marketing Tech Talk #3<\/span><\/h1>\n

Conversation with an Editor-in-Chief on Creating Coveted Content<\/span><\/h2>\n

Paul Gillin<\/a>, author of \u201cThe\u00a0New Influencers,<\/i>\u201d talks about the tectonic shifts that are taking place in the media world, changes that he believes will ultimately destroy 95%<\/strong><\/span> of American major metropolitan newspapers.<\/p>\n

David Meerman Scott<\/a>, author of the \u201cNew Rules of Marketing & PR<\/i>,\u201d has written extensively about journalists moving from newspapers to corporations, and using their unique skill set to tell stories that resonate with a brand’s followers.<\/p>\n

These new rules of marketing have many organizations reaping the benefits of an effective content strategy that attracts prospects into their Marketing and Sales funnel. \u00a0A study from Social Media B2B<\/a> reports that B2B companies which blog generate 67% more leads per month<\/strong><\/span> than those who don\u2019t.<\/p>\n

How customers gather, consume, and accept information has fundamentally changed. To effectively share their stories and stand out from the plethora of noise requires organizations to use new media channels, as well as new resources ranging from brand journalists to multiple user-friendly digital communications.<\/p>\n

Today\u2019s discussion will attempt to answer the following question:<\/p>\n

\u201cHow can I not only keep up with changes in my customers\u2019 preferences for how they consume content, but become a thought leader that influences our industry’s entire ecosystem?\u201d<\/em><\/p><\/blockquote>\n

Listen as Dennis Pierce, Jr. shares his\u00a016-years of experience in education journalism\u00a0<\/b><\/span>
\n<\/b><\/h3>\n

To help answer that question, we sat down with Dennis Pierce Jr., Editor in Chief of eSchool Media. eSchool Media is a national news organization with a total combined reach of nearly one million decision makers and \u00a0influencers in K-12 and higher education. In this 31 minute podcast<\/a>, we discuss a variety of content marketing\u00a0subjects including native advertising, personalized websites, brand evangelist empowerment, and how to combine innovation with proper segmentation to create events that engage the publication, its advertisers, and audiences in meaningful conversations.<\/p>\n

Top Takeaways <\/b><\/span><\/h3>\n

Dennis shares his content development process for engaging readers.<\/p>\n