{"id":1766,"date":"2013-11-22T19:00:16","date_gmt":"2013-11-23T00:00:16","guid":{"rendered":"http:\/\/brickstreetsoftware.com\/content\/?p=1766"},"modified":"2014-01-23T13:55:47","modified_gmt":"2014-01-23T18:55:47","slug":"whitepaper-make-a-splash-with-every-message-even-the-mundane","status":"publish","type":"post","link":"https:\/\/brickstreetsoftware.com\/content\/resources\/white-papers\/whitepaper-make-a-splash-with-every-message-even-the-mundane\/","title":{"rendered":"EMAIL WHITEPAPER: Make a splash with every message, even the mundane"},"content":{"rendered":"<p><b>Summary:\u00a0\u00a0<\/b><\/p>\n<p>Did you know that a survey by <a title=\"Millward Brown\" href=\"http:\/\/www.millwardbrown.com\/home.aspx\" target=\"_blank\">Millward Brown Digital <\/a>of more than 1,500 mobile device users in eight countries found mobile consumers feel like this?<\/p>\n<ul>\n<li><span style=\"color: #f15a29;\"><b>68%<\/b><\/span> of respondents find push and text messages to be valuable<\/li>\n<li><span style=\"color: #f15a29;\"><b>88%<\/b><\/span> believe they should have an option to opt-in to communications<\/li>\n<li><span style=\"color: #f15a29;\"><b>80%<\/b><\/span> of worldwide mobile app users want location-based messaging<\/li>\n<li><span style=\"color: #f15a29;\"><b>59%<\/b><\/span> prefer to receive an offer or coupon via SMS or push<\/li>\n<li><span style=\"color: #f15a29;\"><b>57%<\/b><\/span> feel SMS or push notifications drive their purchase decision<\/li>\n<\/ul>\n<p>That is great news right? Especially when combined with Econsultancy\u2019s \u201c<i><a title=\"2013 State of Integrated Marketing report\" href=\"http:\/\/econsultancy.com\/us\/reports\/state-of-integrated-marketing-report-2013\" target=\"_blank\">2013 State of Integrated Marketing<\/a>\u201d<\/i> report that found <span style=\"color: #f15a29;\"><b>68%<\/b><\/span> of U.S.-based e-business managers say that their company desires a vision for a consistent, non-fragmented, cross-channel experience.<\/p>\n<p>Unfortunately, only <span style=\"color: #f15a29;\"><b>29%<\/b><\/span> of those same e-business managers feel they have the ability to follow through. This makes it one of marketers\u2019 biggest dilemmas, leading them to ask the question:<\/p>\n<blockquote><p>How do I consistently engage my customers in authentic, contextual, and relevant conversations across a variety of digital devices that meet the individual\u2019s expectations for appropriateness, security, and transparency?<\/p><\/blockquote>\n<p>For organization to build truly long-term relationships, brands must be present at <b>every<\/b> moment there is an opportunity to serve its community stakeholders. To help you meet and exceed the expectations set by today\u2019s marketing and technology-savvy consumer, we\u2019ve written a 27-page paper titled \u201c<a title=\"Review the Table of Contents\" href=\"http:\/\/brickstreetsoftware.com\/content\/wp-content\/uploads\/2013\/11\/Make-a-splash-with-every-message-TOC2.pdf\" target=\"_blank\"><i>Make a Splash with Every Message, Even the Mundane<\/i><\/a>.\u201d Inside we share five key steps to engage and enchant customers at every step in the path to purchase.<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #f15a29;\">1.<\/span> Content generation<br \/>\n<span style=\"color: #f15a29;\">2.<\/span> Real-time data synchronization<br \/>\n<span style=\"color: #f15a29;\">3.<\/span> Segmentation and prioritization<br \/>\n<span style=\"color: #f15a29;\">4.<\/span> Automation across all channels<br \/>\n<span style=\"color: #f15a29;\">5.<\/span> Campaign optimization<\/p>\n<p>As well as six digital message examples, three research charts and much more!<\/p>\n<blockquote><p><span style=\"color: #13979e;\">Creativity is piercing the mundane to find the marvelous. \u2013 Bill Moyers<\/span><\/p><\/blockquote>\n<p>[gravityform id=&#8221;13&#8243; name=&#8221;Whitepaper: Make a splash with every message, even the mundane&#8221; title=&#8221;false&#8221;]<\/p>\n<p><span style=\"color: #f15a29;\">Brick Street Software<\/span> whitepapers provide best practices for improving the performance of multichannel marketing programs through a combination of industry research and personal experience working with Fortune 100 enterprise companies.<\/p>\n<p>Whitepapers may include data, real-world examples, internal processes, success stories, and worksheets to support recommended practices. The sole purpose of these whitepapers is to deliver actionable, clear, and well-tested instruction to drive your business forward.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summary:\u00a0\u00a0 Did you know that a survey by Millward Brown Digital of more than 1,500 mobile device users in eight countries found mobile consumers feel like this? 68% of respondents find push and text messages to be valuable 88% believe they should have an option to opt-in to communications 80% of worldwide mobile app users [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,18],"tags":[41,63,33,45],"class_list":["post-1766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","category-white-papers","tag-data-integration","tag-financial","tag-mobile-marketing","tag-multichannel-marketing","entry","odd"],"_links":{"self":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/1766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/comments?post=1766"}],"version-history":[{"count":28,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/1766\/revisions"}],"predecessor-version":[{"id":1937,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/1766\/revisions\/1937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/media\/1778"}],"wp:attachment":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/media?parent=1766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/categories?post=1766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/tags?post=1766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}