{"id":1683,"date":"2013-10-07T14:36:12","date_gmt":"2013-10-07T18:36:12","guid":{"rendered":"http:\/\/brickstreetsoftware.com\/content\/?p=1683"},"modified":"2014-02-13T17:11:48","modified_gmt":"2014-02-13T22:11:48","slug":"multichannel-marketing-wp","status":"publish","type":"post","link":"https:\/\/brickstreetsoftware.com\/content\/resources\/white-papers\/multichannel-marketing-wp\/","title":{"rendered":"WHITEPAPER: Multichannel Marketing, why and how it rules the marketing world"},"content":{"rendered":"<p><b>Summary:\u00a0 <\/b>According to Forrester\u2019s \u201c<em>The Multichannel Maturity Mandate<\/em>,\u201d <span style=\"color: #f15a29;\"><b>39%<\/b> <\/span>of marketers agree with the statement:<\/p>\n<p><span style=\"color: #13979e;\"><i>\u201cWe lose business because we are not able to integrate customer interactions across all channels.\u201d\u00a0<\/i><\/span><\/p>\n<p><i><\/i>To help you navigate your way to the most effective multichannel marketing program, we&#8217;ve created this whitepaper to help you understand how multichannel marketing has evolved and how it can transform your marketing program and your entire messaging outlook.<\/p>\n<p>The 14-page report provides answers to the following questions:<\/p>\n<ul>\n<li>What do I really need to know about multichannel marketing and the tactics and technology I need to make it work effectively? <span style=\"color: #3cbaba;\">Pg. 4<\/span><\/li>\n<li>What are my greatest challenges in moving from a single message base to a multichannel approach? <span style=\"color: #3cbaba;\">Pg. 6<\/span><\/li>\n<\/ul>\n<p>[gravityform id=&#8221;11&#8243; name=&#8221;White paper: Multichannel Marketing, Why and how it rules the marketing world&#8221;]<\/p>\n<div>\n<h2>Multichannel marketing Q&amp;A<\/h2>\n<\/div>\n<div>\n<blockquote>\n<h4><span style=\"color: #13979e;\">What do i need to create an effective multichannel marketing program?<\/span><\/h4>\n<\/blockquote>\n<\/div>\n<p>A typical multichannel marketing program has at least two of these elements:<\/p>\n<ul>\n<li><b>Email newsletter<\/b>\u00a0\u2013 consisting of current offers, news, updates for account holders and links to contact information or customer support.<\/li>\n<li><b>Text messaging<\/b>\u00a0\u2013 ideal for short-term offers, flash sales or account alerts.<\/li>\n<li><b>Mobile app<\/b>\u00a0\u2013 enables your customers to access their accounts from their smartphones or tablets and receive news, and offers and alerts.<\/li>\n<li><b>Voice messages <\/b>\u2013 call your customer\u2019s phone with an alert or confirmation.<\/li>\n<li><b>Facebook page or other social media<\/b>\u00a0\u2013 (Twitter, Instagram, YouTube, etc.) perfect for encouraging customers to interact with your company or brand and provides fun or useful information that they could share with their friends.<\/li>\n<\/ul>\n<div>\n<blockquote>\n<h4><span style=\"color: #13979e;\">What can multichannel marketing do for me?<\/span><\/h4>\n<\/blockquote>\n<\/div>\n<p>Multichannel marketing campaigns allow you to take advantage of all the ways you can engage with your customers.<\/p>\n<p>Done poorly, a multichannel campaign can alienate customers by bombarding them with emails, text messages, and social network notifications.<\/p>\n<p>Done well, a multichannel campaign can smoothly maintain customer engagement over multiple devices and channels.<\/p>\n<p>Customers control when and how your messages are viewed. So, multichannel marketing is essential to interact with customers when they want and how they want.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summary:\u00a0 According to Forrester\u2019s \u201cThe Multichannel Maturity Mandate,\u201d 39% of marketers agree with the statement: \u201cWe lose business because we are not able to integrate customer interactions across all channels.\u201d\u00a0 To help you navigate your way to the most effective multichannel marketing program, we&#8217;ve created this whitepaper to help you understand how multichannel marketing has [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,18],"tags":[45,47],"class_list":["post-1683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","category-white-papers","tag-multichannel-marketing","tag-white-paper","entry","odd"],"_links":{"self":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/1683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/comments?post=1683"}],"version-history":[{"count":19,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/1683\/revisions"}],"predecessor-version":[{"id":1960,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/1683\/revisions\/1960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/media\/1681"}],"wp:attachment":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/media?parent=1683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/categories?post=1683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/tags?post=1683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}