{"id":1525,"date":"2013-07-20T13:37:21","date_gmt":"2013-07-20T17:37:21","guid":{"rendered":"http:\/\/brickstreetsoftware.com\/content\/?p=1525"},"modified":"2014-02-14T15:32:12","modified_gmt":"2014-02-14T20:32:12","slug":"transactional_email_wp","status":"publish","type":"post","link":"https:\/\/brickstreetsoftware.com\/content\/resources\/white-papers\/transactional_email_wp\/","title":{"rendered":"WHITE PAPER: Earn Revenue and Trust with Transactional Emails"},"content":{"rendered":"<p><b id=\"internal-source-marker_0.4744543556589633\">Summary: <\/b>In less time than a coffee run, you can learn a\u00a0four step process to generate more revenue and customer loyalty through transactional emails. In addition, the 19-page report provides answers to the following questions:<\/p>\n<ul>\n<li>What are the differences between transactional emails and commercial messages? pg.5<\/li>\n<li>What are the technical requirements for executing a transactional email program? pg.11<\/li>\n<li>How do I comply with the U.S. CAN-SPAM Act? pg.15<\/li>\n<li>How do I keep communications relevant without abusing the trust I have earned? pg.15<\/li>\n<li>How do I maximize the impact of my transactional email-marketing program? pg.16<\/li>\n<\/ul>\n<p><span style=\"font-size: 13px; line-height: 19px;\">[gravityform id=&#8221;10&#8243; name=&#8221;Whitepaper: Earn Revenue and Trust with Transactional Emails&#8221;]<\/span><\/p>\n<p>Image credit:\u00a0<a href=\"http:\/\/www.flickr.com\/photos\/genvessel\/431100596\" target=\"_blank\">klndonnelly <\/a>via Flickr<\/p>\n<h2>Excerpt:<\/h2>\n<blockquote>\n<h3>\u201cShow me, don\u2019t tell me\u201d<\/h3>\n<\/blockquote>\n<p>This phrase <a title=\"Rush performance on Vimeo\" href=\"http:\/\/vimeo.com\/76802175\" target=\"_blank\">\u201cshow me, don\u2019t tell me<\/a>\u201d is more than just song lyrics written by the Canadian rock band Rush, it is the path to connecting and building relationships with today\u2019s \u201cWall Street-wise\u201d consumers. To cultivate a lifetime fan, corporate communications cannot end after a transaction is completed; the conversation must continue to aid the customer\u2019s activation of the product or service.<\/p>\n<p>Remember, shoppers are anxious after making a purchase. They want confirmation that their order was processed, to know the next action steps to take, and when to expect to receive their product or service. Sending timely updates calms buyers\u2019 concerns and enhances their confidence that the organization kept its promise. \u00a0Assured by a successful business exhange, customers are now fully primed to make additional investments, and marketers can plant seeds for future purchases by capitalizing on these service-oriented communications. Furthermore, if executed in a helpful, rather than intrusive manner, the consistent delivery of personalized service gives patrons a reason to share their positive experience with friends or colleagues.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summary: In less time than a coffee run, you can learn a\u00a0four step process to generate more revenue and customer loyalty through transactional emails. In addition, the 19-page report provides answers to the following questions: What are the differences between transactional emails and commercial messages? pg.5 What are the technical requirements for executing a transactional [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,18],"tags":[58,31,70,47],"class_list":["post-1525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","category-white-papers","tag-email-marketing","tag-how-to","tag-transactional-email","tag-white-paper","entry","odd"],"_links":{"self":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/1525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/comments?post=1525"}],"version-history":[{"count":57,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/1525\/revisions"}],"predecessor-version":[{"id":1974,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/1525\/revisions\/1974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/media\/1529"}],"wp:attachment":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/media?parent=1525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/categories?post=1525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/tags?post=1525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}