{"id":1301,"date":"2013-06-22T09:31:43","date_gmt":"2013-06-22T13:31:43","guid":{"rendered":"http:\/\/brickstreetsoftware.com\/content\/?p=1301"},"modified":"2014-04-02T10:00:44","modified_gmt":"2014-04-02T14:00:44","slug":"7-multichannel-marketing-stats","status":"publish","type":"post","link":"https:\/\/brickstreetsoftware.com\/content\/posts\/7-multichannel-marketing-stats\/","title":{"rendered":"7 stats to build your multichannel marketing business case"},"content":{"rendered":"

As marketers, we know the importance of managing, measuring and optimizing customer engagement across multiple touchpoints on the path to purchase. The use of a variety of marketing channels, including, direct mail, email, mobile app push, SMS, and social networks, empowers brands to carry on conversations with busy consumers over multiple devices.<\/p>\n

Executing a multichannel strategy may require additional resources in the form of technology, organization alignment, and outsourced vendors. Here are a few multichannel marketing statistics to support your business case to expand your program<\/p>\n

    \n
  1. Consumer driven-<\/strong><\/span>\u00a072%\u00a0of consumers want an integrated marketing approach\u00a0– E-tailing Group, (June 2011) \u201c4th annual Consumer Insights Survey\u201d<\/em><\/span><\/li>\n
  2. Approved strategy-<\/strong><\/span>\u00a077%\u00a0of marketing professionals agree with the statement \u201cWe will drive more sales and profit by evolving into an effective multichannel marketing company.\u201d\u2013 Forrester (May 2012) \u201c<\/em><\/span>The Multichannel Maturity Mandate<\/a>\u201d<\/span><\/em><\/li>\n
  3. Vital for long-term success-<\/strong><\/span> 86%\u00a0of marketing professionals agree that successfully integrating multiple channels under a single integrated marketing strategy is crucial to their long-term success.\u00a0\u2013 Forrester (May 2012)\u00a0\u201cThe Multichannel Maturity Mandate\u201d<\/em><\/span><\/li>\n
  4. Engagement booster-<\/strong><\/span>\u00a0Content published on 2 or 3 channels had a 24% increase in engagement\u2013\u201cStand out social market<\/a>\u201d Michael Lewis<\/span><\/li>\n
  5. Revenue engine-<\/strong><\/span>\u00a060%\u00a0of mature multichannel marketers reported increases of more than 10% in revenue that are attributed to marketing programs\u00a0\u2013 Forrester (May 2012)\u00a0\u201cThe Multichannel Maturity Mandate\u201d<\/em><\/span><\/li>\n
  6. Established rainmaker-<\/strong><\/span>\u00a040%\u00a0of mature multichannel marketers reported increases of more than 15% in revenue that are attributed to marketing programs\u00a0\u2013 Forrester (May 2012)\u00a0\u201cThe Multichannel Maturity Mandate\u201d<\/em><\/span><\/li>\n
  7. IT relationship builder-<\/strong><\/span>\u00a056% \u00a0of mature multichannel marketers reported an \u201cexcellent\u201d relationship with IT, and characterized the relationship as one in which IT \u201cunderstands our requirements and we almost always achieve our technology objectives.\u201d\u00a0\u2013 Forrester (May 2012)\u00a0\u201cThe Multichannel Maturity Mandate\u201d<\/em><\/span><\/li>\n<\/ol>\n

    Check out our multichannel marketing infographic below. To embed this graphic on your own website, scroll to the coding at the bottom of the page.<\/p>\n

    \"Multichannel<\/p>\n

    Want to embed our infographic on your website?<\/h3>\n

    Simple Link<\/a><\/p>\n

    <a href=\"http:\/\/brickstreetsoftware.com\/_img\/slider\/Brick-Street-Connect-infographics-05.png\" \r\ntitle=\"View Brick Street Software's Infographic: Be Extraodinary with Multichannel \r\nMarketing\" target=\"_blank\"> Brick Street Software's Infographic: Be Extraodinary with\r\nMultichannel Marketing<\/a><\/pre>\n
    Related Resources<\/h3>\n
    “What multichannel marketing can do for you”<\/a><\/p>\n
    “Multichannel marketing: It rules the marketing world”<\/a><\/p>\n
    WHITE PAPER: Mulitichannel Marketing, why and how it rules the marketing world<\/a><\/p>\n
    Brick Street Email Subscription<\/h3>\n
    Keep up on the latest multichannel marketing news with Brick Street’s monthly email newsletter. It connects marketers to technology. Get it now.<\/a><\/p>\n
    Image courtesy of Renjith Krishnan at\u00a0FreeDigitalPhotos.net<\/a><\/address>\n
     <\/p>\n","protected":false},"excerpt":{"rendered":"
    As marketers, we know the importance of managing, measuring and optimizing customer engagement across multiple touchpoints on the path to purchase. The use of a variety of marketing channels, including, direct mail, email, mobile app push, SMS, and social networks, empowers brands to carry on conversations with busy consumers over multiple devices. Executing a multichannel […]<\/p>\n","protected":false},"author":8,"featured_media":1310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,1],"tags":[66,67,30,45,65],"class_list":["post-1301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinions","category-posts","tag-forrester-consulting","tag-infographic","tag-multichannel","tag-multichannel-marketing","tag-statistics","entry","odd"],"_links":{"self":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/1301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/comments?post=1301"}],"version-history":[{"count":93,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/1301\/revisions"}],"predecessor-version":[{"id":1764,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/1301\/revisions\/1764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/media\/1310"}],"wp:attachment":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/media?parent=1301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/categories?post=1301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/tags?post=1301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}