{"id":1237,"date":"2013-05-30T16:46:09","date_gmt":"2013-05-30T20:46:09","guid":{"rendered":"http:\/\/brickstreetsoftware.com\/content\/?p=1237"},"modified":"2013-10-30T23:13:30","modified_gmt":"2013-10-31T03:13:30","slug":"video-webinar-replay-3-steps-to-increase-website-conversion-rates","status":"publish","type":"post","link":"https:\/\/brickstreetsoftware.com\/content\/posts\/video-webinar-replay-3-steps-to-increase-website-conversion-rates\/","title":{"rendered":"VIDEO: Webinar Replay: 3 steps to increase website conversion rates"},"content":{"rendered":"<p>How many times have you asked yourself silently or even aloud in a fit of frustration \u201cHow do I create a website that consistently converts?\u201d Our Director of Marketing, Jeff Rice answered this question during the webinar \u201cThe role of your website in your marketing strategy\u201d on May 16, 2013 hosted by Kakushin, a member of the Fleming Group.<\/p>\n<p>Jeff\u2019s 22-minute presentation titled, \u201c<a title=\"3 steps to increase website conversion\" href=\"http:\/\/www.youtube.com\/watch?v=NCPuLhoyR04&amp;feature=youtu.be\" target=\"_blank\">3 steps to increase website conversion rates<\/a>,\u201d examines the state of content marketing and discusses ways to increase website conversion rates through customer profiling, funnel optimization, and content development.<\/p>\n<p>The content of this webinar garners from the Rice\u2019s eclectic mix of marketing experience with sports, manufacturing and marketing research firms, plus lessons learned from working at Brick Street with three of the five largest global financial institutions.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/NCPuLhoyR04?rel=0\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>As he shares the steps taken to develop a website content strategy, Rice reveals the challenges marketers face in developing original content and finding efficiencies in their marketing and sales funnel. Jeff shares tips for customer profiling, funnel optimization, and content development that enable organizations to increase conversion rates and drive revenue.<\/p>\n<h4>Related Resources<\/h4>\n<p><a title=\"How to design a responsive website\" href=\"http:\/\/brickstreetsoftware.com\/content\/posts\/how-to-design-a-responsive-website-an-interview-with-lannie-le\/\" target=\"_blank\">How to design a responsive website: an interview with Lannie Le<\/a><\/p>\n<h4>Brick Street Email Subscription<\/h4>\n<p>Keep up on the latest multichannel marketing news with Brick Street&#8217;s monthly email newsletter. It connects marketers to technology. <a title=\"Subscribe now\" href=\"http:\/\/brickstreetsoftware.com\/#subscribe\" target=\"_blank\">Get it now.<\/a><\/p>\n<p>Image credit\u00a0<a id=\"yui_3_7_3_3_1370014083685_1243\" href=\"http:\/\/www.flickr.com\/photos\/61423903@N06\/\">FutUndBeidl<\/a>\u00a0via Flickr<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How many times have you asked yourself silently or even aloud in a fit of frustration \u201cHow do I create a website that consistently converts?\u201d Our Director of Marketing, Jeff Rice answered this question during the webinar \u201cThe role of your website in your marketing strategy\u201d on May 16, 2013 hosted by Kakushin, a member [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,1],"tags":[39,31,37,36,38],"class_list":["post-1237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinions","category-posts","tag-conversion","tag-how-to","tag-video","tag-webinar","tag-website","entry","odd"],"_links":{"self":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/1237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/comments?post=1237"}],"version-history":[{"count":14,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/1237\/revisions"}],"predecessor-version":[{"id":1658,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/posts\/1237\/revisions\/1658"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/media\/1247"}],"wp:attachment":[{"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/media?parent=1237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/categories?post=1237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brickstreetsoftware.com\/content\/wp-json\/wp\/v2\/tags?post=1237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}