Continuous improvement<\/b><\/p>\n
Whether you are Tony Robbins and call it CANI (Constant and Never-ending Improvement), or Dr. W. Edwards Deming and name it Kaizen (positive change), the process of creating a steadfast system with the sole purpose of improving a product is abundant in today’s marketplace. It is seen in the processes of Agile software development, Lean Manufacturing, and Total Quality Management (TQM).<\/p>\n
The idea of continuous improvement is not new; consumers expect a flawed product (e.g. Microsoft’s Vista) will be fixed in its next generation. \u00a0This is easy to understand in theory. However, carrying it out can be difficult, and requires a corporate culture that balances responsiveness and innovation with discipline and dedication.<\/p>\n
We recently made a few upgrades for\u00a0CONNECT 10r5.1<\/a>\u00a0based on a combination of customer feedback, internal reviews, and market trends. The result reveals how Brick Street Software strives to serve its customers.<\/p>\n 1. \u00a0 \u00a0 \u00a0 \u00a0Listen to understand<\/b><\/p>\n When two separate departments from a large financial institution asked us to include mobile app push capabilities to meet their customer needs for stock quotes and alert\u00a0notifications, we said yes! During the project discovery phase, we learned the bank did not want to use an additional messaging platform just for mobile apps. Instead, they needed a single piece of software that marketing professionals and IT developers were already familiar with, met security specifications, and was backed by a highly-responsive technical service team they trusted. After the custom programming to CONNECT\u00a0was completed, the bank was thrilled with additional messaging proficiencies\u00a0and quick adoption. We are proud to now provide the ability to conduct mobile app push for all CONNECT\u00a0users.<\/p>\n 2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/b>Demonstrate comprehension<\/b><\/p>\n Marketers and IT professionals tell us (either verbally or by their actions) that they\u2019re\u00a0rushing to keep up<\/a>\u00a0with their assignments, and are working more hours than there are in a day. Their reaction to this work environment is to multi-task during meetings, juggle several projects at once and extend deadlines.\u00a0 The problem is that as multitaskers flip between projects, they are actually working harder, becoming less efficient and missing performance goals. And this causes additional stress, triggering the vicious cycle to start over.<\/p>\n With CONNECT\u00a010r5.1, we simplified the user experience. Don\u2019t worry- the flexibility to create complex campaigns remains, but the number of entries required to send a message has been reduced by 80 percent in some cases. Our aim is to make marketers and IT professionals more efficient and effective for their organizations.<\/p>\n 3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/b>Anticipate future needs<\/b><\/p>\n In a relatively short amount of time, businesses have gone from mass marketing through mediums of television, newspaper, and trade journals to reaching on-the-go consumers with in-store placements, outdoor advertisements and mobile apps.\u00a0 As a result, audiences\u2019 communication channels are fragmented, and customer expectations have risen to the point in which they determine how, when and where they interact with an organization. Marketing and IT departments have kept up by using a variety of digital tools. However, the focus is shifting from individual tactic metrics to\u00a0overall engagement metrics<\/a>. Across the globe, enterprises desire a single and scalable platform to uncover the total time an individual spends with a brand.<\/p>\n With the addition of the mobile app push capability (Android and iOS), CONNECT\u00a0is the answer. Now with CONNECT\u2019s existing programming, organizations can send integrated multichannel drip, event triggered, or re-engagement marketing campaigns using a combination of mobile push, email, SMS, voice, or fax.<\/p>\n Help wanted<\/b><\/p>\n We are proud and pleased to have met our deadline and shipped CONNECT 10r5.1 out the door. Enthused, we will now begin Connect\u2019s next iteration and we need\u00a0your\u00a0input<\/strong><\/em>. Please share with us your challenges, programming requirements, and opportunities for you to increase your productivity in sending relevant communications. We promise to listen, demonstrate that we understand, and anticipate your next move. Test us today.<\/a><\/p>\n