VIDEO: Break the Ice

How to start a conversation in CONNECT We believe messages sent should be a two-way communication between the brand and the customer. Therefore, in the multichannel marketing solution CONNECT, our developers use the term “Conversation” to describe a customer list. This five-minute tutorial Break the Ice!, will explain how to create a new “Conversation” and […]

New Web Service APIs are here!

We are excited to share our new RESTful Web Service APIs, which provide programmatic access to data visible in our CONNECT User Interface. Please find the reference documents in the CONNECT User Guide located in the online help section of Brick Street’s development team designed its web services as a Java Web Application: brickstapi.war. The […]

WHITEPAPER: Multichannel Marketing, why and how it rules the marketing world

Summary:  According to Forrester’s “The Multichannel Maturity Mandate,” 39% of marketers agree with the statement: “We lose business because we are not able to integrate customer interactions across all channels.”  To help you navigate your way to the most effective multichannel marketing program, we’ve created this whitepaper to help you understand how multichannel marketing has […]

VIDEO: How to configure CONNECT with KANA Response

At this week’s KANA Customer Summit 2013 for North America our team listened to dynamic speakers discuss the state of customer expectations for an “enchanting” brand experience, as Guy Kawasaki  likes to say. Several speakers touched on the importance of omni-channel communications, and the demand for complete, consistent, and contextual communication in the next generation […]

PRESS RELEASE: Brick Street Software Signs Integration Partnership Deal with Red Pill Email

(Huntington Beach, CA, Salem, NH Sept. 17, 2013) Red Pill Email—a leading provider of email consultation, vendor selection and technology integration—today announced it has signed an integration partnership agreement with messaging-solutions provider Brick Street Software. Under the agreement, Red Pill Email can offer its clients support for Brick Street Software’s CONNECT, a cloud-based and on-site […]

Get out your red pen, and give us a grade!

We are watching the industry move away from strictly analyst-driven vendor comparisons to a more open and diverse collection of real-time data through crowdsourcing. We encourage you to help us educate your peers and our prospective partners by sharing your real, unbiased CONNECT experience. After all, you are the best person to grade us, as […]